Author: Rick Tavel

Corvette History Through Ads: Women’s Lib and an Error

by Rick Tavel  special to Corvette Forum ? 5-1-2013 All Rights Reserved Do Not Duplicate Without Permission

  Comments | By - May 1, 2013

My Generation: Benign Neglect

by Rick Tavel Special to Corvette Forum ? 4-29-2013 All rights reserved While recovering from some surgery, I had the opportunity to catch up on reading that I had neglected over the past weeks. Since I am in the midst of writing a multi-part article on the advertising history of the Corvette, one commentary written […] More »

  Comments | By - April 29, 2013

Corvette History Through Ads: Farewell to Harley Earl

by Rick Tavel  special to Corvette Forum ? 3-17-2013 All Rights Reserved Do Not Duplicate Without Permission Few people, even the ?aficionados? to which the ad alludes, understand the prophetic significance and symbolism in this 1962 Campbell-Ewald ad.  ?Aficionados are made, not born. Corvette enthusiasm, like manhood, is a condition that develops slowly and requires the […] More »

  Comments | By - April 24, 2013

Corvette History Through Ads: Mocking Mercedes and Porsche in ’57

by Rick Tavel  special to Corvette Forum ? 3-17-2013 All Rights Reserved Do Not Duplicate Without Permission In our third installment Campbell-Ewald once again uses the Corvette in a competition setting.  This time in a 1957 color advertisement which pokes fun at Corvette’s biggest rivals on the racetrack, the Mercedes and Porsche.   ?UND SO […] More »

  Comments | By - April 17, 2013

My Generation: One-14-Fourteen

by Rick Tavel Special to Corvette Forum ? 3-27-2013 All rights reserved I?ve got a problem.  As an avid Corvette enthusiast I have been somewhat distraught recently.  It just seems that ever since the introduction of the new Corvette C7 I have been on a roller coaster of emotional highs and lows.  I have been […] More »

  Comments | By - April 15, 2013

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