Author: Rick Tavel

Corvette History Through Ads: Can You Spot What’s Missing in ’56?

by Rick Tavel  special to Corvette Forum ? 3-17-2013 All Rights Reserved Do Not Duplicate Without Permission Our second in a weekly series of looking at the history of the Corvette through advertising is interesting because of what’s not in the ad?the Corvette!  This ad, run to introduce the entire Chevrolet line up in 1956 […] More »

  Comments | By - April 10, 2013

Corvette History Through Ads: Performance is King in ’56

by Rick Tavel  special to Corvette Forum ? 3-17-2013 All Rights Reserved Do Not Duplicate Without Permission We thought it would be entertaining to bring our readers a weekly look into the history of the Corvette through old advertisements. Our first ad is one of a series of ads produced by Campbell-Ewald to highlight the […] More »

  Comments | By - April 3, 2013

My Generation: To Buy or Not To Buy and the Disappointment of Global Marketing

by Rick Tavel  special to Corvette Forum  ? 3-17-2013 All Rights Reserved Do Not Duplicate Without Permission Here’s the dilemma. Though it certainly isn’t unique to me, I know some of you either have wrestled with or are currently wrestling with the same conundrum. It often happens when a new generation of our favorite car comes to market. […] More »

  Comments | By - April 1, 2013

Back to the Bricks: A Can’t Miss Corvette Reunion

by Rick Tavel  special to Corvette Forum  ? 3-17-2013 All Rights Reserved Do Not Duplicate Without Permission If you are like most enthusiasts about this time of year you are experiencing a bad case of ?cabin fever?.  Shut in by the cold and the snow and too early to wake your hibernating car from its […] More »

  Comments | By - March 25, 2013

Plenty of C5 and C6 Action at C7 West Coast Debut

by Rick Tavel 2-27-13 As you probably know by now, Peterson Automotive Museum is hosting a terrific tribute to the Corvette this weekend in honor of America’s sports car’s 60th Anniversary. Hundreds of Corvettes, several distinctive and historically important, will be exhibited at arguably the finest automobile museum in the country. The West Coast unveiling […] More »

  Comments | By - February 28, 2013

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