Author: Rick Tavel

Second Annual Corvette Enthusiast’s Night Before Christmas

‘Twas the night before Christmas, the garage was prepared For the one gift I asked for, nothing else could compare. The tools put away and a space had been cleared For the Stingray I hoped Santa’d bring me this year. My other six Vettes had been stored for a reason All cleaned, waxed, protected, for […] More »

  Comments | By - December 24, 2013

Corvette History through Ads: The C5R and Factory Racing, Part 3

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The Corvette’s assault on Le Mans was the all-consuming focus of the Corvette Racing Team and the marketing department wanted to  ensure that it was noticed by car buyers and enthusiasts. So aside from the informational advertisements run each month for the six months prior to the C5-R’s first appearance at the 24 hours of […] More »

  Comments | By - December 18, 2013

Corvette History through Ads: The C5R and Factory Racing, Part 2

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Fifth generation Corvette sales were as successful as the factory backed Corvette Racing Team. The team raced in the American LeMans Series, a highly competitive venue that placed the Corvettes in competition with Ferraris, Vipers, Aston Martins and Porsches, with the objective of reestablishing the Corvette as the world’s preeminent performance car. After an absence […] More »

  Comments | By - December 11, 2013

Corvette History through Ads: The C5R and Factory Racing, Part 1

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For the next few weeks, Corvette History through Ads will focus on one of the most important parts of the Corvette’s history; so important in fact that Chevrolet devoted most of their advertising budget (other than a few ads promoting the new Fixed Roof Coupe in 1999 and the Z06 in 2001) telling its story. […] More »

  Comments | By - December 4, 2013

Corvette History through Ads: The Return of the Legendary Z06

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In 2001, General Motors took a major step by introducing a Corvette long awaited by performance enthusiasts and christened it with the almost sacred moniker – Z06. The name had not been officially used on a Corvette since 1963 when only 199 of the specially equipped Corvettes were offered, the first ones promised to successful […] More »

  Comments | By - November 27, 2013

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