Author: Rick Tavel

My Generation: Our Tribute Cars

Corvette in the fall620x260

For Corvette owners in northern climes the anxiety meter is beginning the annual upward move in anticipation of summer’s end, the onset of fall and inevitable, impending winter when our cars get bundled up and put away in storage. The angst in many ways reminds me of my childhood when the ten week summer vacation […] More »

  Comments | By - September 5, 2013

Corvette History through Ads: Best Selling Model Year in History, 1979

23-79GM Corv Legend620x260

The 1979 Corvette was the best selling model year in history. Following the success the company had marketing the Indianapolis Pace Car and the Silver Anniversary car in 1978, the 1979 model surprisingly topped the outstanding results from that year, selling a whopping 53,804 cars, over 7,000 more than 1978, and to this day remains […] More »

  Comments | By - September 4, 2013

Avoiding Paint Chips


It began over a year ago as you viewed speculative renderings of the upcoming C7 Corvette. Maybe a little too early to get your hopes up but you liked what you saw and wondered how closely the drawings resembled the actual car. It seemed like 1-13-13 was never going to arrive but eventually it did […] More »

  Comments | By - August 29, 2013

Corvette History Through Ads: Special Editions


Every year since 1911, the Indianapolis 500 has used a pace car to assist with the rolling start of the race. It didn’t take the marketing and sales departments long to recognize how to use this to help sell cars. Though hard to believe based on the last decade of pace cars, the Corvette, America’s […] More »

  Comments | By - August 28, 2013

Corvette History Through Ads: A Change in Focus


The inspiration for this Corvette advertisement is obvious and plays off the dreams and aspirations of the thousands of boys growing up in the 50’s and 60’s: simply being able to own a Corvette one day. For many, remembering the first Corvette they ever saw or the first time they ever rode in one was […] More »

  Comments | By - August 21, 2013

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