Author: Rick Tavel

Corvette History Through Ads: Bragging Rights

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Car&Driver has devoted a lot of ink to the Corvette over the years. Their reviews of the car always seemed to be a “love/hate” relationship, frequently criticizing the car for its brakes, build quality and weight but praising its performance. Yet, at the same recognizing that there were no sports cars on the market that could […] More »

  Comments | By - August 14, 2013

Corvette History Through Ads: There is no Substitute

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by Rick Tavel Special to Corvette Forum © 8-7-2013 All rights reserved, do not duplicate without permission.   I am sure that you, as a car enthusiast, are aware of the advertising theme Porsche has used for over two decades. And even if you’re not a Porschephile you may remember the scene in the movie […] More »

  Comments | By - August 7, 2013

Corvette History Through Ads: Changes

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The late 1960’s and early 1970’s were marked by sweeping social and life-style changes throughout the United States. Traditional values and mores were continually challenged and no longer accepted on face value alone. The way things had always been done was no longer an acceptable answer or solution. Everything from political views and philosophies to […] More »

  Comments | By - July 31, 2013

Corvette Excitement at the Concours d’Elegance of America

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It appeared that the 2013 Concours d’Elegance of America at St. John’s was going to be rained out on Sunday when Saturday’s storms prevented much of the event set up. Though rain was forecast, after only a brief shower the 374 exhibitors rushed to get their cars displayed on the beautiful but wet fairways of

  Comments | By - July 31, 2013

Corvette History Through Ads: Multi-Divisional/Model Ads

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by Rick Tavel Special to Corvette Forum ? 7-24-2013 All rights reserved, do not duplicate without permission.   Even though the image shown is that of a 1968 Corvette, technically it’s not a pure Corvette advertisement. It is one of a group of ads that advertise cars with a common purpose from more than one […] More »

  Comments | By - July 24, 2013

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