Author: Rick Tavel

My Generation: The Special Fixed Roof Coupe

fixedroofcoupe

by Rick Tavel Special to Corvette Forum ? 6-3-2013 All rights reserved If you are like most other enthusiasts you have owned or still own that one special car that you enjoy above all others, a car with which you have developed a special relationship. And often times that car is neither the best performer, […] More »

  Comments | By - June 3, 2013

Corvette History Through Ads: Banned Commercial

Corvette History Through Ads #11 The C6’s Banned Commercial By Rick Tavel? 2013 Before getting into third generation Corvette advertising, as we are awash in C7 media, I’d like to take a moment and revisit a TV commercial from the first year of the beloved C6. The ad was one of several produced to introduce […] More »

  Comments | By - May 29, 2013

Corvette History Through Ads: Performance Advertising Makes a Comeback

Corvette History Through Ads Performance Advertising Makes a Comeback By Rick Tavel ?All rights reserved The first two years of the C2 Corvette, advertising focused on the car’s comfort and convenience options, frequently depicting the car as more of a personal luxury car than a performance car. Coupled with the new coupe’s heavy advertising bias, […] More »

  Comments | By - May 22, 2013

Corvette History Through Ads: Movin’ On Up

by Rick Tavel  special to Corvette Forum ? 5-15-2013 All Rights Reserved Do Not Duplicate Without Permission As most Corvette aficionados know, all first generation Corvettes were convertibles. When the second generation Corvette arrived in 1963 the coupe was introduced. The now legendary split window coupe was an instant hit. The ‘split? in the window was […] More »

  Comments | By - May 15, 2013

Corvette History Through Ads: No Replacement for Displacement

by Rick Tavel  special to Corvette Forum ? 5-8-2013 All Rights Reserved Do Not Duplicate Without Permission It remains true even today, ?With 427 cubic inches, who needs adjectives?? I thought it only appropriate to look at another 1966 Corvette ad to follow up on last week’s ?error ad.? Last week the advertisement stated that […] More »

  Comments | By - May 8, 2013

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