Chevrolet to Customers: If You Don't Love It, Return It
We can’t imagine that many owners would be disappointed in their decision to purchase a new Corvette, but sometimes it happens. The good news is that Chevy is now backing its new vehicle line-up with a new guarantee just in case the unthinkable should occur—If you don’t love it, return it.
The new program us called Chevy Confidence. It went into effect today and includes:
- “Love it or Return it” —a vehicle return program on every new 2012 or 2013 model year vehicle purchase. Customers can return vehicles bought during the program, with less than 4,000 miles driven and no damage, 30 to 60 days from the purchase date. It’s simple " if you don't love it, return it."
- “Total Confidence Pricing” —all 2012 model year Chevrolets will be offered at special preferred prices in addition to all current vehicle-specific incentives. No mystery about it—the price you see is the price you pay.
“We have transformed the Chevrolet lineup, so there is no better time than now to reach out to new customers with the love it or return it guarantee and very attractive, bottom line pricing, said Chris Perry, Chevrolet global vice president of marketing. "We think customers who have been driving competitive makes or even older Chevrolets will be very pleased by today's Chevrolet designs, easy-to-use technologies, comprehensive safety and the quality built into all of our cars, trucks and crossovers.”
The program builds on Chevy’s new lineup of vehicles, which saw sales of 4.76 million vehicles in 2011 and in 2012 had its best ever first quarter global sales of 1.18 million vehicles.
Chevrolet’s dealers have also worked to improve the buying experience by showcasing the new lineup of Chevrolets in new showrooms and offering highly trained staff to better assist customers.
“Chevy Confidence adds another element of convenience to the retail experience that is sure to attract consumers to our showrooms, and we know through first-hand experience that once they get behind the wheel of one of our new products, they are more likely to take one home,” said Steve Hurley, co-chair of the Chevrolet Dealer Council.
For details of the program, visit chevyconfidence.com.
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