Keeping it Clean: SS Vette's Wicked Widebody
by Jason Giacchino
When it comes to the Corvette, custom looks can range from subtly menacing to downright gaudy. Fortunately companies like SS Vette fall firmly in the former category. As a result, even in this topsy-turvy economy, the company remains strong with an ever-expanding catalog of Vette parts and a presence at this year’s SEMA show.
We had an opportunity to talk with Don Claus of SS Vette to gain some insight on what it takes to not just survive these rough economic times, but to literally flourish in them. The formula begins with 20-years of experience in the automotive body construction business, and parts that are engineered to fit like GM’s OEM pieces.
Don says the SS Vette legacy started in September 2007 and unofficially began nearly a year earlier when he ordered a single 2007 Yellow Z06 (back in October of 2006). Don had been designing ram air hoods with APM Automotive and decided to break away to start a company that would focus entirely on body enhancements for the C6 platform.
Opting to make conversions himself, Don initially posted his services on eBay and limited his marketing to friends and their forum posts. The tactic gained attention as before long a forum company offered to trade a kit for a campaign. Don obliged, realizing that search-engine-optimized forum posts showing off some of the extreme Corvettes he had built would be key to getting noticed. And noticed he was as vendors and shops began inquiring on stocking SS Vette’s kits.
Once the kits were distributed, Don decided the time had come to elevate the firm’s marketing strategy. With over $200,000 and 4-years invested in the business, Don has decided to become a part of the family here at Corvetteforum.com and while it’s too early to confirm just yet, there may even be a custom built C6 based on the Corvette Forum logo in SS Vette’s near future!