Michelin Named Official Tire Sponsor of NCM Motorsports Park
More than 1,000 Corvette enthusiasts turned out at the National Corvette Museum to help celebrate the announcement of Michelin’s tire sponsorship of the new NCM Motorsports Park.
The global company, which has had a rich history with Corvette over the past decade, has inked a three-year deal with the Museum that will include product displays and three major events at the new race track.
“Michelin is pleased to extend our relationship with the Corvette community to include the exciting new NCM Motorsports Park,” said Silvia Mammone , motorsports and sponsorship marketing manager, Michelin North America (pictured left).
“Since the Michelin technical partnership with Corvette Racing began in 2004, we have developed a strong relationship with Corvette owners and enthusiasts through the Corvette car corrals, the Ron Fellows Driving School at Spring Mountain, and more recently the National Corvette Museum,” added Mammone. “The fact that every new Corvette C7 Stingray and ZO6 Corvette now rolls out of Bowling Green exclusively on Michelin tires aligns perfectly with the launch of the NCM Motorsports Park and our growing relationship with the Corvette nation.”
Wendell Strode, Executive Director of the NCM, said the Michelin sponsorship is a major win for the Motorsports Park.
“This sponsorship from Michelin gives the project a big boost of momentum,” said the executive director. “We are excited about the opportunities a partnership between Michelin, the Motorsports Park and the Museum will bring.”
The new 184-acre raceway will open later this summer and is expected to draw more than 80,000 visitors a year to the Bowling Green, Kentucky facility.