Corvette History through Ads: Where Did All the Corvette Ads Go?
No, the images are not a mistake! Each week for over a half year you have grown accustomed to seeing a Corvette advertisement as the opening to this series of articles detailing the history of the Corvette through advertising. And it is no error that in order to grasp this important part of the Corvette’s […] More »
For only $4,900 you can be the envied owner of a 1990 Corvette wearing C5 clothing with “MINOR Firer [sic] Damage”! I don’t know about you, but I am pulling out couch cushions looking for the spare change to buy this super hot find before somebody beats me to the prize. Everyone must now thank CF […] More »
The development and production of the ZR1 were far more significant to the Corvette than you’d expect from just another new trim level and its implications were vitally important to the future survival of the Corvette. When the fourth generation Corvette was unveiled the very definition of a “performance” car was being challenged in light […] More »
This advertisement for the Malcolm Konner Commemorative Edition 1986 Corvette created quite a controversy among other Chevrolet dealerships. Corvette’s sales department realized the potential in creating special edition cars in 1978 when they successfully marketed the Indianapolis 500 Pace Car and the 25th Anniversary model during the same year. The sales for 1978 approached 47,000 […] More »
Obviously the same government regulations that impeded straight-line performance for the fourth generation of America’s sports car also limited competitors cars as well. Dave McLellan, Corvette’s chief engineer from 1975 until his retirement in 1992, understood the impact strict CAFE (Corporate Average Fuel Economy) and safety government regulations dictated, and though challenging, he recognized that […] More »