Tag: C5R

Corvette History through Ads: The C5R and Factory Racing, Part 3

35c-620x260

The Corvette’s assault on Le Mans was the all-consuming focus of the Corvette Racing Team and the marketing department wanted to  ensure that it was noticed by car buyers and enthusiasts. So aside from the informational advertisements run each month for the six months prior to the C5-R’s first appearance at the 24 hours of […] More »

  Comments | By - December 18, 2013

Corvette History through Ads: The C5R and Factory Racing, Part 2

35b-620x260

Fifth generation Corvette sales were as successful as the factory backed Corvette Racing Team. The team raced in the American LeMans Series, a highly competitive venue that placed the Corvettes in competition with Ferraris, Vipers, Aston Martins and Porsches, with the objective of reestablishing the Corvette as the world’s preeminent performance car. After an absence […] More »

  Comments | By - December 11, 2013

Corvette History through Ads: The C5R and Factory Racing, Part 1

35a-620x260

For the next few weeks, Corvette History through Ads will focus on one of the most important parts of the Corvette’s history; so important in fact that Chevrolet devoted most of their advertising budget (other than a few ads promoting the new Fixed Roof Coupe in 1999 and the Z06 in 2001) telling its story. […] More »

  Comments | By - December 4, 2013