The Corvette Racing program has really become the textbook case of how (and why) a car company goes racing. Not only does the Chevrolet Corvette benefit from the “Win on Sunday, Sell on Monday” strategy that Zora Duntov outlined nearly 60 years ago while making his case that Chevrolet needs to be a performance brand.
During the run-up to the sale of the 2009 Corvette ZR1, we saw many buyers turning to eBay to secure their chance to buy the 638-horsepower sports car. Both dealers and individual sellers jumped into the fray and we saw some outrageous auctions designed to play off the hype and “want factor” of those who
Corvette chief engineer Tadge Juechter recently turned the tables on one of the media. After answering questions like he usually does, Tadge came up with one of his own and asked Autoweek writer Dale Jewett a jewel of a question: “What would you change for the next Corvette?” The mainstream media seems to love beating
The Bowling Green Corvette Assembly Plant showed off its $131 million construction project to elected officials on Tuesday, as preparations for the C7 Corvette kick into high gear. The plant will be closing to the public for tours on September 14 as the secretive work continues for the highly anticipated next generation. Construction includes a
Bloomberg auto columnist Jason Harper offers up some constructive criticism of the Chevrolet Corvette in a recent video. Harper and a buddy took a Ferrari 458 and a new Corvette to the racetrack in Monticello in the Catskills, and they came away impressed with the American car. “We drove the 458, which is an amazing