Tag: Campbell-Ewald

Corvette History Through Ads: There is no Substitute

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by Rick Tavel Special to Corvette Forum © 8-7-2013 All rights reserved, do not duplicate without permission.   I am sure that you, as a car enthusiast, are aware of the advertising theme Porsche has used for over two decades. And even if you’re not a Porschephile you may remember the scene in the movie […] More »

  Comments | By - August 7, 2013

Corvette History Through Ads: Superiority Complex

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by Rick Tavel Special to Corvette Forum ? 6-19-2013 All rights reserved Simple but effective. This ad summed up what most new C3 Corvette owners had, a superiority complex. With the introduction of the new generation in 1968 several new features and options were offered to the enthusiastic Corvette buyer. And with the $4320 convertible […] More »

  Comments | By - June 19, 2013

Corvette History Through Ads: Movin’ On Up

by Rick Tavel  special to Corvette Forum ? 5-15-2013 All Rights Reserved Do Not Duplicate Without Permission As most Corvette aficionados know, all first generation Corvettes were convertibles. When the second generation Corvette arrived in 1963 the coupe was introduced. The now legendary split window coupe was an instant hit. The ‘split? in the window was […] More »

  Comments | By - May 15, 2013

Corvette History Through Ads: Women’s Lib and an Error

by Rick Tavel  special to Corvette Forum ? 5-1-2013 All Rights Reserved Do Not Duplicate Without Permission

  Comments | By - May 1, 2013

Corvette History Through Ads: Farewell to Harley Earl

by Rick Tavel  special to Corvette Forum ? 3-17-2013 All Rights Reserved Do Not Duplicate Without Permission Few people, even the ?aficionados? to which the ad alludes, understand the prophetic significance and symbolism in this 1962 Campbell-Ewald ad.  ?Aficionados are made, not born. Corvette enthusiasm, like manhood, is a condition that develops slowly and requires the […] More »

  Comments | By - April 24, 2013

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