Corvette History Through Ads: True Sports Car
by Rick Tavel Special to Corvette Forum ? 7-17-2013 All rights reserved, do not duplicate without permission. Corvette had frequently bragged that it was America’s only sports car and liked to advertise that fact. And up until 1968 that fact was undisputable. But the marketing department found need to resurrect and reinforce that claim […] More »
by Rick Tavel Special to Corvette Forum ? 7-10-2013 All rights reserved, do not duplicate without permission. The first year advertising for the new C3 concentrated on educating the consumer to the new features and styling of America’s sports car. In 1968, both the body style and interior were all new while the engine […] More »
As Corvettes at Carlisle celebrates 50 years of the 1963 Stingray and 60 years overall of the Corvette, it’s only fitting that someone who played a crucial role in the design of Stingray is a part of it. Corvette enthusiasts can meet Peter Brock, one of the driving forces behind what is now known as the ’63 “split window” Corvette Stingray at this year’s event, August 23-25 at the Carlisle (Pennsylvania) Fairgrounds.
Brock will be onsite promoting his new book, Corvette Stingray: Genesis of an American Icon, meeting fans and signing autographs all weekend. The book reveals the elaborate and complicated history and secret origins of the legendary “split window” car. In 1957, Brock was one of the youngest designers ever hired by GM Styling and he gives automotive enthusiasts his revealing insider’s look into what it was like working directly under GM’s famed executive team of Bill Mitchell, Harley Earl, Zora Arkus-Duntov and Ed Cole. These men allowed Brock to be creative and visionary, all while risking their careers by flaunting corporate mandate to create one of America’s most iconic designs. The book isn’t just a story for Stingray owners but all serious students of automotive history.
Along with Brock, guests can meet the Corvette Engineering team, along with special guest Dave McLellan. McLellan was the chief engineer for Corvette from 1975 until his retirement in 1992. Having joined GM in 1959 following his graduation from college, McLellan took over from the famed Zora Arkus-Duntov and actually worked side by side with him until Zora retired. McLellan is best known as the man behind the C4 Corvette, of which many will be onsite during Corvettes at Carlisle.
Photo Credit: Dave Hon – Newton Daily News Sometimes a car is more than a car. Take Larry Clement’s 1963 Corvette convertible, for example. A member of the Class of ’63 at Newton High School in Newton, Iowa, Larry brought the Corvette to their 50th reunion in June, and it immediately became a symbol of
Raffle tickets are available for the 25th Annual Classic Corvette Giveaway benefiting Saint Bernard Parish and School in Rockport, Indiana.
This year’s car is a horizon blue 1960 Corvette Convertible purchased from ProTeam Corvette in Napoleon, Ohio. The number to order tickets is 812-362-7313. Ticket orders may also be downloaded from www.StBernardCorvette.org where photos and videos of the car are featured. The cost of each opportunity is $30.00 or 4 for $100.00. Only 10,000 tickets will be sold.
“We’ve sold tickets from as far away as New Zealand, Germany, a soldier in Afghanistan and nearly every state in North America,” said David Lovell of Saint Bernard Parish. “We only have around 1,000 tickets still remaining with two weeks to go until the drawing.”
The winner will be drawn on Sunday, July 14 at 5:00 p.m. CDT at the annual Saint Bernard Summer Social on the church grounds at 6th & Elm St. in Rockport, IN. Admission is free. The Summer Social hours are 11:00 a.m. until 5:00 p.m. and everyone in the community is invited to attend. Saint Bernard Elementary School is the only accredited private/parochial school in Spencer County. Over 20% of Saint Bernard students are non-parishioners and a bus service is available for daycare, pre-school and K-8 students.