Tag: Corvette History Through Ads

Corvette History through Ads: Europe Blinked

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Obviously the same government regulations that impeded straight-line performance for the fourth generation of America’s sports car also limited competitors cars as well. Dave McLellan, Corvette’s chief engineer from 1975 until his retirement in 1992, understood the impact strict CAFE (Corporate Average Fuel Economy) and safety government regulations dictated, and though challenging, he recognized that […] More »

  Comments | By - October 2, 2013

Corvette History through Ads: Mission Accomplished

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The curtain was falling on the most successful generation in Corvette’s history. More third generation Corvettes were sold than any other generation, a title still held with 542,861 cars sold. The third generation was also the longest running body style, being produced for fifteen years. It was a generation of extremes and contradictions, a generation […] More »

  Comments | By - September 11, 2013

Corvette History Through Ads: A Change in Focus


The inspiration for this Corvette advertisement is obvious and plays off the dreams and aspirations of the thousands of boys growing up in the 50’s and 60’s: simply being able to own a Corvette one day. For many, remembering the first Corvette they ever saw or the first time they ever rode in one was […] More »

  Comments | By - August 21, 2013

Corvette History Through Ads: Farewell to Harley Earl

by Rick Tavel  special to Corvette Forum ? 3-17-2013 All Rights Reserved Do Not Duplicate Without Permission Few people, even the ?aficionados? to which the ad alludes, understand the prophetic significance and symbolism in this 1962 Campbell-Ewald ad.  ?Aficionados are made, not born. Corvette enthusiasm, like manhood, is a condition that develops slowly and requires the […] More »

  Comments | By - April 24, 2013

Corvette History Through Ads: Mocking Mercedes and Porsche in ’57

by Rick Tavel  special to Corvette Forum ? 3-17-2013 All Rights Reserved Do Not Duplicate Without Permission In our third installment Campbell-Ewald once again uses the Corvette in a competition setting.  This time in a 1957 color advertisement which pokes fun at Corvette’s biggest rivals on the racetrack, the Mercedes and Porsche.   ?UND SO […] More »

  Comments | By - April 17, 2013

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