Tag: History through Ads

Corvette History through Ads: The C5R and Factory Racing, Part 1

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For the next few weeks, Corvette History through Ads will focus on one of the most important parts of the Corvette’s history; so important in fact that Chevrolet devoted most of their advertising budget (other than a few ads promoting the new Fixed Roof Coupe in 1999 and the Z06 in 2001) telling its story. […] More »

  Comments | By - December 4, 2013

Corvette History through Ads: The Return of the Legendary Z06

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In 2001, General Motors took a major step by introducing a Corvette long awaited by performance enthusiasts and christened it with the almost sacred moniker – Z06. The name had not been officially used on a Corvette since 1963 when only 199 of the specially equipped Corvettes were offered, the first ones promised to successful […] More »

  Comments | By - November 27, 2013

Corvette History Through Ads: Dave Hill’s C5 Ads

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Following the thirteen year run of the C4, the public anxiously anticipated the new fifth generation Corvette. And GM was well aware that due to the vastly improved, entirely redesigned C5 they needed to use some print advertising, which they had not used in over a year, to promote the changes the newest generation of […] More »

  Comments | By - November 20, 2013

Corvette History through Ads: Not Your Average Dream

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Though print advertising for the Corvette had tapered to a trickle in the early 1990’s and for the most part died with the onset of GM’s financial struggles, the few ads that did make it to print were considered some of the best. And those ads usually had a lot to talk about since they […] More »

  Comments | By - October 30, 2013

Corvette History through Ads: Malcolm Konner Commemorative Edition

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This advertisement for the Malcolm Konner Commemorative Edition 1986 Corvette created quite a controversy among other Chevrolet dealerships. Corvette’s sales department realized the potential in creating special edition cars in 1978 when they successfully marketed the Indianapolis 500 Pace Car and the 25th Anniversary model during the same year. The sales for 1978 approached 47,000 […] More »

  Comments | By - October 9, 2013

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