While the Corvette emblem has changed with each new generation of Corvette, there is one mainstay that holds true: the crossed flags design sporting the checkered finish line flag. The original logo was designed in 1953 for the premiere of the first Corvette. Original Logo The original Corvette logo was designed in 1953 by Robert […]

Corvette ZR1 History and Overview The ZR1 (or ZR-1 ? note the dash) is a high-performance edition of the Chevrolet Corvette. In and out of production from the late 1960s until the present time, today’s version is known as the C6 ZR1 Corvette (no dash). The car’s engine, in combination with the vehicle’s transmission, suspension […]

The Sting Ray (later spelled as one word “Stingray”) has an intriguing connection with Chevrolet Corvettes. The name was used primarily on C2 vehicles produced from 1963 through 1968. And although the Corvette is no longer called the Sting Ray and has not been so called since 1969, nonetheless the moniker will probably be remembered […]

Brand Development, Growth & ExpansionThe 6th generation Chevrolet Corvette C6 began production in 2005, sporting a completely overhauled suspension system and all-new body. A total of 147,264 Corvette C6s manufactured between 2005 and 2008 at the Corvette plant in Bowling Green, Kentucky. The Cadillac XLR Roadster shares its platform with the new generation Corvette is […]

Brand Development, Growth & ExpansionThe 5th generation Chevrolet Corvette C5 was produced from 1997 through 2004. Chevrolet drastically changed the C5, which was considered an improvement from the C4 models. A newly redesigned LS1 small-block engine was introduced with the 5th generation Vette. The C5 was originally intended to be manufactured as a convertible and […]