Tag: John Fitzpatrick

The Corvette Stingray Marketing Plan Will Target Wives and Highlight ‘Luxury’ in Advertisements


We’re beginning to get more of the background behind the changes, controversial to some traditionalists, to the 2014 Corvette Stingray. The new rear treatment, for example. Had Chevy stuck with the round tail lights that date back to 1963, “research showed that people who were not Corvette loyalists would look at the car, especially the […]

  Comments | By - August 21, 2013

Chevrolet’s John Fitzpatrick Details the Production Process for the 2014 Corvette Stingray


Photo Credit: National Corvette Museum Since the ordering process for the 2014 Corvette Stingray began in late May, we have noticed a huge increase in the amount of chatter on the forums about status codes and TPWs. TPW stands for “Target Production Week” and during normal production, they will usually give the buyer a fairly

  Comments | By - August 7, 2013

Reveal of the 2014 Corvette Stingray Premiere Edition at the Corvette Museum


On Friday afternoon at the National Corvette Museum, Corvette Team Members Harlan Charles and John Fitzpatrick pulled the covers off of two cars to reveal the new 2014 Corvette Stingray Premiere Ediion. The Laguna Blue 3LT Brownstone Corvette Coupes will be specially numbered and limited to 500 examples. After the covers were pulled, Harlan says

  Comments | By - July 1, 2013

Chevrolet Will Target Porsche in C7 Advertising

When you’ve got a winner, you take on all comers. That’s the strategy Corvette and its ad agency are taking as the all-new 2014 Corvette Stingray hits the showroom floor in the third quarter of this year. And guess who the Stingray will be taking direct aim at? “Our No. 1 [target] will be Porsche,”

  Comments | By - May 9, 2013

2013 Corvette ZR1 in Night Race Blue with 60th Anniversary Stripe

Longtime Corvette Museum supporter Harvey Gluck just picked up his 63rd Corvette and this one is a stunner. It’s a 2013 Corvette ZR1 in Night Race Blue with a 60th Anniversary stripe running down the body. Harvey was presented with the ZR1 at the National Corvette Museum by Corvette Marketing Manager John Fitzpatrick. The photos

  Comments | By - December 12, 2012

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