Tag: marketing

The Corvette Stingray Marketing Plan Will Target Wives and Highlight ‘Luxury’ in Advertisements


We’re beginning to get more of the background behind the changes, controversial to some traditionalists, to the 2014 Corvette Stingray. The new rear treatment, for example. Had Chevy stuck with the round tail lights that date back to 1963, “research showed that people who were not Corvette loyalists would look at the car, especially the […]

  Comments | By - August 21, 2013

Chevrolet Will Target Porsche in C7 Advertising

When you’ve got a winner, you take on all comers. That’s the strategy Corvette and its ad agency are taking as the all-new 2014 Corvette Stingray hits the showroom floor in the third quarter of this year. And guess who the Stingray will be taking direct aim at? “Our No. 1 [target] will be Porsche,”

  Comments | By - May 9, 2013