As the “polar vortex” blankets much of the country and the dreaded February “blues” set in, one of the best diversions to help brighten your outlook and pull you out of the doldrums is to begin planning your summer automobile event calendars. Just the thought of those sunny days and warm summer nights is enough to send the vortex back to the poles.
Fifth generation Corvette sales were as successful as the factory backed Corvette Racing Team. The team raced in the American LeMans Series, a highly competitive venue that placed the Corvettes in competition with Ferraris, Vipers, Aston Martins and Porsches, with the objective of reestablishing the Corvette as the world’s preeminent performance car. After an absence […]
For the next few weeks, Corvette History through Ads will focus on one of the most important parts of the Corvette’s history; so important in fact that Chevrolet devoted most of their advertising budget (other than a few ads promoting the new Fixed Roof Coupe in 1999 and the Z06 in 2001) telling its story. […]
In 2001, General Motors took a major step by introducing a Corvette long awaited by performance enthusiasts and christened it with the almost sacred moniker – Z06. The name had not been officially used on a Corvette since 1963 when only 199 of the specially equipped Corvettes were offered, the first ones promised to successful […]
Following the thirteen year run of the C4, the public anxiously anticipated the new fifth generation Corvette. And GM was well aware that due to the vastly improved, entirely redesigned C5 they needed to use some print advertising, which they had not used in over a year, to promote the changes the newest generation of […]