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Why are white Vettes harder to sell?

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Old 09-13-2013, 10:16 AM
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Give'rBuddy
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Default Why are white Vettes harder to sell?

Just my observation (no offense to owners of white Vettes) but after looking at thousands of C3s I notice that invariably the white ones are the last to sell or have a lower asking price. Just wondering why that is? Did Prince singing Little Red Corvette prejudice buyers?
Old 09-13-2013, 10:21 AM
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oldschoolvette
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white hides poor body work. I bought a white one and in the light of day it looked jam up.

further inspection showed me that I was "snow blind" when I took my initial looks

that's one idea?

next is that maybe white as a base color is not as popular

or it could be an executive order from Obama..
Old 09-13-2013, 10:24 AM
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Arkyvette
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First I have heard of this.....
Old 09-13-2013, 10:27 AM
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oldschoolvette
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Originally Posted by Arkyvette
First I have heard of this.....
No the President has issued many crazy executive orders!!

no really white hides body work defects

conversely black shows it all

you want a black vette expect to pay as it requires perfection in the glass work and you will pay
Old 09-13-2013, 10:58 AM
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RedRedRed
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Times have changed, I guess. In 1978, I was selling a red '74 through a two-line classified newspaper ad (remember those?). At least half of the calls I got were people who's first question was asking the color and then the reply was "Oh, I want a white one." End of call, no further interest.

The other odd thing about that experience was that the rest of the callers had lists of options they were looking for, and if the car didn't have exactly the right mix of options, they weren't interested. They acted as if they were shopping dealers for their new car inventory.
Old 09-13-2013, 11:19 AM
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Vampyre
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Never heard of white being a hard sell. I could see other colors, like brown and gold and beige being a tough sell.
Old 09-13-2013, 11:23 AM
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vettebuyer6369
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Everyone's experience is different, but I wouldnt agree that white is the last to sell. Theres a couple colors that are really, really a detriment to sell (I wont say them because someone will get mad). I dont see white as anywhere near the negative these other colors are.

I see white as a middle range color, as in not an enhancement like black or red, but not a negative like some other colors.

White is commonly among the highest production C3 color each year, so maybe it seems like they are for sale longer because there's so many of them?
Old 09-13-2013, 11:30 AM
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Vampyre
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True, white is generally the highest production each year of the C3, so maybe that is why, but at one point it must have been popular to make that many each year.

My choices for a C3 was White or Black, I was not interested in any other color.
Old 09-13-2013, 01:09 PM
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My neighbor makes living buying upper end, expensive, relatively new cars and then resells them. He buys only white, silver, grey, black cars. He says buyers tend to universally accept these colors. Almost all the cars he buys are Porches, MB's, or BMW's.

He beats the bushes looking for these cars. Auctions I think are his number one target. He'll buy cars he discovers from private adds. He also buys cars coming off leases, etc. He sells them to new car dealers who want to have quality used cars for sale. I think he ships some to other countries. Seems to make a good living out of it.
Old 09-13-2013, 01:40 PM
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Easy Mike
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My 74 L-48 coupe was white.
Old 09-13-2013, 01:44 PM
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CaseyJones
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Both of my '77's are white. Classic Vette color. I like it personally.
Old 09-13-2013, 02:17 PM
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billcarson
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as we all know white vettes are 99/100 % pure.
Old 09-13-2013, 02:28 PM
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tokim
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The fact that my '71 was white, is what really sealed the deal for me.
White really works on Corvettes..other makes and models, not so much.
Old 09-13-2013, 02:59 PM
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1974ta
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Originally Posted by oldschoolvette
white hides poor body work. I bought a white one and in the light of day it looked jam up.

further inspection showed me that I was "snow blind" when I took my initial looks

that's one idea?

next is that maybe white as a base color is not as popular

or it could be an executive order from Obama..
I needed that


Bill
Old 09-13-2013, 03:32 PM
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69FASTFUN
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When I bought my 69 I liked the white but I really liked how the bright blue interior popped next to the white.



Old 09-13-2013, 03:36 PM
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razman
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in my experience........Red, Black, White....can't go wrong
Old 09-13-2013, 03:40 PM
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chstitans42
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I would think brown, tan, dark green, and purple corvettes are the hardest to sell

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Old 09-13-2013, 04:05 PM
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Easy Mike
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Originally Posted by billcarson
as we all know white vettes are 99/100 % pure.
Bill: you and I appear to be the only two who know who she is.

I love it!

Old 09-13-2013, 04:14 PM
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Dustup7T2
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Originally Posted by Easy Mike
Bill: you and I appear to be the only two who know who she is.

I love it!

I always wanted to meet Marilyn up close and personal but alas, it wasn't to be. At least my kids clothes smelled clean.

Oh and I never saw white as a detrimental color. I sorta like it...
Old 09-13-2013, 04:15 PM
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Give'rBuddy
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Originally Posted by chstitans42
I would think brown, tan, dark green, and purple corvettes are the hardest to sell
Yeah, I guess I was thinking white was a tougher sell out of the most common colors. But those are definitely more 'unique' to sell.

I never thought about the fact that there were more whites produced so they would be more common. Makes sense.

Personally I'm a red/black fan. My wife's theory is that white is too "virginal" for a Vette. Gotta love that logic!


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