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Chevy's new mantra...‘Find New Roads’

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Old 01-08-2013, 04:27 PM   #1
BlueOx
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Default Chevy's new mantra...‘Find New Roads’

I'm guessing we will be hearing this one pretty often in relation to the C7...on 1-13-13 and beyond.



Quote:
Chevrolet Will ‘Find New Roads’ as Brand Grows Globally

Tue, Jan 8 2013
DETROIT – Chevrolet is the world’s fastest-growing major automotive brand and as it continues to expand its global operations it is aligning its engineering, design and retail operations behind a single vision and communications platform – Find New Roads.

The foundation of this new guiding principle is Chevrolet’s legacy of innovation and commitment to doing the right thing for consumers. Find New Roads will be the touchstone for the brand as it develops new products and technologies for sale in more than 140 markets.

“Find New Roads embraces the spirit of ingenuity that has been in Chevrolet’s DNA since the beginning and it will continue to guide every aspect of our business moving forward,” said Mary Barra, senior vice president of Global Product Development. “We have sold Chevrolets around the world for almost a century, but this is the first time we have aligned behind one global vision.

“As we develop new products our designers and engineers will be empowered to find smarter solutions to address customer needs and make their lives better.”
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Old 01-08-2013, 04:29 PM   #2
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I know its old but i still like "The Heartbeat of America".
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Old 01-08-2013, 04:31 PM   #3
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I know its old but i still like "The Heartbeat of America".
That one is still my favorite!
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Old 01-08-2013, 05:13 PM   #4
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... So no one sees your tail lights..

Lol..
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Old 01-08-2013, 05:19 PM   #5
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Like a Rock (ala Bob Sieger) was pretty good for the Chevy truck

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Old 01-08-2013, 05:27 PM   #6
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Apple pie and Chevrolet!
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Old 01-08-2013, 05:28 PM   #7
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Forgot to add
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Old 01-08-2013, 05:57 PM   #8
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Not diggin' it.
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Old 01-08-2013, 06:01 PM   #9
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Any thing pre-obama
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Old 01-08-2013, 06:17 PM   #10
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Not diggin' it.
Not a thrilling concept...yet.
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Old 01-08-2013, 06:22 PM   #11
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Originally Posted by BuckyThreadkiller View Post
Not diggin' it.
Just doesn't seem to have the same "grab ya" effect as previous ones.

Maybe "relearn your favorite roads" or "a whole new drive" or "a new drive on old roads" or..............?

But hey, what do I know - I still think "see the USA in your Chevrolet" and "baseball, hot dogs, apple pie and Chevrolet" are cool!

Maybe that's what's missing - the USA connection?

How about " Corvette - king of the American roads"?

C'mon guys, help me out here.........!!!!

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Old 01-08-2013, 06:24 PM   #12
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Quote:
Originally Posted by tuxnharley View Post
Just doesn't seem to have the same "grab ya" effect as previous ones.

Maybe "relearn your favorite roads" or "a whole new drive" or "a new drive on old roads" or..............?

But hey, what do I know - I still think "see the USA in your Chevrolet" and "baseball, hot dogs, apple pie and Chevrolet" are cool!

Maybe that's what's missing - the USA connection?

How about " Corvette - king of the American roads"?

C'mon guys, help me out here.........!!!!

I think it should be "Get the 'F' out the way!"
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Old 01-08-2013, 06:27 PM   #13
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http://jalopnik.com/5974252/gms-new-...-saabs-old-one
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Old 01-08-2013, 06:27 PM   #14
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Well, at least now we have something to bitch about other than "the illuminating devices located on the vehicle's derriere".

There, I avoided the "T" word.
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Old 01-08-2013, 06:37 PM   #15
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Quote:
Originally Posted by richard goepfrich View Post
Any thing pre-obama
Why do you feel the need to turn this into a political discussion?
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Old 01-08-2013, 06:42 PM   #16
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Default Here's the real deal

http://testdrivejunkie.com/1976-chev...pie-chevrolet/
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Old 01-08-2013, 06:47 PM   #17
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darn - I thought I liked that line, until I watched the video and saw Vegas and Chevettes again...............
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Old 01-08-2013, 06:49 PM   #18
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Quote:
Originally Posted by tuxnharley View Post
darn - I thought I liked that line, until I watched the video and saw Vegas and Chevettes again...............
If you looked carefully, there was actually a Corvette in that video!
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Old 01-08-2013, 06:49 PM   #19
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I liked "Roads will Surrender" from one of the preview clips
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Old 01-08-2013, 06:59 PM   #20
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What about "Experience the Drive"?
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