Lots of folks will pay MSRP. Do you remember the Chrysler PT Cruiser? That car had an MSRP of $18,000, and they were so popular dealers couldn't keep them in stock. They were getting $20,000 to $21,000 for them.
Look at the hottest video games fly off the shelves at $59.00, when everyone knows that 3 months later that same game will be $29.00.
The latest fastest video cards sell for $500 when first released, then drop back to $350 a year later.
There is always a market for people who want what they want, and want it NOW!
Location: Pottsville, PA. USA Home Of America's Oldest Brewery Yuengling
When the C5 came out most dealers sold them at list price for the first 4 years.
The 2006 ZO6 was list or above
The 2009 ZR-1 was $25K above
We are spoiled here because of our sponsor dealers give great deals. How many people go into dealers to buy new Vettes and the price is thousands more than our sponsors? Not all dealers are in the habbit of giving Vettes away. I had one dealer tell me he gives his price and people say I can buy it at---- for less. He says go 200 miles away and buy it but don't bring it here for warranty work and expect a loaner car etc. Also my customers come first for service and you will be at the end of the line.