ZEEEE06

If silver painted wheels cost $0, why do black painted wheels cost $495?

TennisFreak

Cause people will pay it.

Silver is the standard color.

Anything non standard costs money.

It costs the manufacturer, distributor, GM, and in the end you.

trivette

Because people will pay for them...
There is nothing special about the paint and from many posts on the forum they chip as badly as the silver painted ones so not like you're getting anything special.

C7&7

Supply and demand. For sure. Just a way to make money.

ZEEEE06

It's just a different color paint. It doesn't cost any more for the paint or to paint them.

C7&7

Yea...you're just paying for the uniqueness of the black. Supply and demand. I paid it like a fool Then sold them when I bought my HREs

dmhines

Same thing with Calipers ... Gray, Black, Red, Yellow .. Paint is Paint.

jerry07dx

they make your car faster in turns 1 and 2

dvilin

Someone has to pay for that new cool look and that would be you.

vettman96

Because the ebony pigment is very expensive?

rcooper

Simple, cause GM wants to make money...what better way than to charge for painted wheels and calipers.

sTz

Yeah, I think the $500 red or yellow caliper option is more ridiculous... I guess that GM figures that if you're going to spend $70k, what's another $500... or $495 for the black wheels. This isn't indigenous to GM, but other companies as well.

PUGPROUD

Because it costs GM more in paint remover to get the silver top coat off

Mike Campbell

Because people will pay that for them. In a few years they'll go out of style and there'll be some new fad that all of us will decide we must have. It's called "marketing" and the fact that people tend to constantly jump on and off the latest bandwagon.

HogwildC7

I wonder what would GM do if we stop buying the extra's.

bbcb

same reason you pay $1000 for a trans. roof ...and do not get the standard painted roof ...thats the real joke ! So the keep the standard roof on constraint ....$$$$$$

trivette

The roof situation many are experiencing would really tick me off. I was fortunate with my early (#307) 2014 that Z51 & standard roofs were not on constraint at the beginning of production. The black wheels & optional color painted calipers are definitely a profit center...not as bad, yet, but getting like Porsche for the option costs.

parts

Profit items for sure, and I'm glad. Just like mixing headlamp colors for C6. It helps keep the base price in line, and allows those that wish, a little customization.

bob guzzy

First I wouldn't want them, second I wouldn't pay someone $500 for something I could do for under 10 bucks.

10 bucks might be an over estimate, all you have is gloss or flat black at or around 97 cents a can.

If you went big time and bought a quart of Rustolium you could paint enough wheels for 20 cars once thinned for spraying.

sharpgt

Now that Chevy finally has a Vette that is on par with Porsche (or some would say superior) they are now copying Porsche's option pricing model. It is not hard in the Porsche store to spend more than the base sticker on options so in relative terms Chevy is still keeping it quite reasonable.