Tom McMahon

Source: Wheels Magazine.
GENERAL Motors is believed to have spent a five-figure sum on its ongoing battle to trade mark the winged Chevrolet Corvette badge, a Wheels special investigation has found.

The big spend, believed to be “tens of thousands of dollars” according to one source contacted by Wheels, adds weight to speculation that a Ford GT-fighting eighth-generation Corvette beer-budget supercar will be Australia-bound when it arrives in about 2019.
GM has been locked in a fight with IP Australia, the government body that polices trademarks, since 2013 to have a stylised version of the Corvette’s twin-flag badge approved for use in Australia.
However, the application was rejected early last year because the Chevrolet bowtie used on the badge too closely represents the Red Cross, the use of which is prohibited under the Geneva Conventions Act 1957. According to the convention, the symbol can only be used during time of conflict to indicate that the people or vehicles – typically medics, doctors and ambulances - that wear it shouldn't be fired on.
In the latest move, GM has applied for what is called a “divisional” application for a trade mark, watering down the original paperwork to give it more time to try and push through approval for the Corvette badge.
“A divisional application effectively allows the applicant to overcome an objection to the application by excluding some goods or services to which an objection relates thereby allowing the parent application to be registered for goods and/or services to which the objection does not relate,” Nicola Scheepers, a principal at intellectual property law firm Griffith Hack, said.
“The divisional application retains the original filing date of the parent application and the applicant then has more time to overcome the objection relating to the conflicting goods and/or services, which are now in the divisional application, without sacrificing the priority filing date of the application.”
In other words, tweaking what the original trade mark application covers has bought GM more time to try and get it approved.
One source told Wheels it estimated GM had probably spent “tens of thousands of dollars” chasing after the trade mark. Another source suggested GM may need to ask Federal Defence Minister Marise Payne for an exemption to use the Chevrolet bowtie before it could be approved.
The next-generation Chevrolet Corvette, which could have its global reveal as early as April’s New York Motor Show, is believed to swap its mid front-engined, rear-drive layout for a more supercar-like mid-engine format designed to also house a Honda NSX-rivalling hybrid system.
Our first hint at the C8 Corvette came via spy images of a monstered Holden VE Commodore ute wearing a V8 engine inside the tray bed.
Little else is known about the project, apart from it is believed to be tapping into a shrunken-down version of the C7-gen Corvette’s aluminium spaceframe. Other images have shown what appear to be buttresses extending back from the cabin, which is believed to house a glass panel that shows off the engine bay.
Australian Mike Simcoe is leading the design of the next-gen Corvette as part of his role as the head of design at GM.
Adding weight to the mid-mount speculation is GM’s separate, more successful Australian trade mark application for “Zora”, the first name of the original Corvette’s creator, Zora Arkus-Duntov – known for his love of mid-engined designs.
Wheels has approached Holden for comment.

fredl11

HUH?? What

the application was rejected early last year because the Chevrolet bowtie used on the badge too closely represents the Red Cross, the use of which is prohibited under the Geneva Conventions Act 1957

How does the Bowtie resemble the Red Cross??

any pics??

Corvette Forum Editor

Figured the front page would be interested too...
https://www.corvetteforum.com/articl...tte-trademark/

jcsperson

This is what socialist bureaucrats do to justify their jobs.

LT1 Z51

Hopefully the C8 is actually an ambidextrous platform so it can support RHD. Currently the Corvette can't be sold in about 50% of RHD countries (like AU) because they don't allow LHD cars on their roads (the UK does for example). It also means that the UK Magazine CAR might actually give the Corvette 5 stars instead of 4, because right now it gets dinged for being "left-hook only."

Vetteman Jack

Kind of what I was thinking.

JoesC5

If the C7 had been available in RHD, just how many do you think they would have sold in UK, Japan and Australia, vs the actual number they have sold in the UK and japan?

Apparently making the C7 available in a RHD version was discussed by GM's marketing and engineering.

In fact, at the 2013 NAIAS Tadge told a group of UK journalists that the C7 would be available in a RHD version. The very next day, the number 2 person in all of GM, issued a press release that the C7 would not be available in a RHD version.

Now where did Tadge get his information in January, 2013 that a RHD version would be available? I would suggest that it was seriously discussed(and why Tadge was confused about it) and the projected sales numbers did not justify the projected R&D and production costs to warrant a RHD version of the C7?

LT1 Z51

RHD was in the original C7 plan, but as part of the budget cutbacks due to the bankruptcy it was removed.

The same is true of the A1XX (Alpha) platform. Originally it was going to be ambidextrous and the RHD steering gear would have been shared with the Zeta cars (like the Chevy SS). It was cancelled just before sourcing in fall of 2009 leaving the car LHD only.

I know that because I worked on A1XX (and then Y1XX, the C7) in steering and the early sourcing document Bosch had for the A1XX had both RHD and LHD volumes.

Further, the current Mustang has proven that the Corvette and Camaro need to be ambidextrous as there is market even if it's only for 5000-10000 units a year. With the end of local production in Australia, this is even more important. The Aussies will want something RWD with a V8 to buy (The bought over 1000 Mustangs in in 2016, and 2000 are scheduled to be available in 2017 to meet demand). Mustangs therefore sell like crazy down there , the Ranger which is Fords best selling model sells 6000 unit a year, so 2000 is a significant number in AU.