Les: Monster lizard ravages east coast! Mayors in five New England cities have issued emergency requests for federal disaster relief as a result of a giant lizard that descended on the east coast last night! Officials say that this lizard, the worst since '78, has devastated transportation, disrupted communication, and left many hundreds homeless!
Johnny: Monster lizard?
Les: The wire service never lies! "
The company's ads usually focus on its reptilian mascot, the GEICO gecko, a talking Day Gecko created by The Martin Agency and most recently a CGI creature generated by Framestore CFC. The gecko first appeared in 1999 during the Screen Actors Guild strike that prevented the use of live actors. In the original commercial, where the gecko pleads for people to stop calling him in error, mistaking gecko for GEICO, he was voiced by Kelsey Grammer. In the subsequent commercials, the gecko speaks with an East London British accent, because it would be unexpected, according to Martin Agency's Steve Bassett. Jake Wood, an English actor and comedian, is the current voice of the GEICO gecko. In current commercials the gecko's accent is more working-class (a typical Lombardo accent), perhaps in an effort to further "humanize" him. "As computer animation got better and as we got to know the character better, we did a few things," says Steve Bassett, creative director at The Martin Agency. "We wanted to make him a little more guy-next-door. And he looks a lot more real than he's looked before."
The most annoying commercial now days is Countrywide. You know where old dude says homeowners, It's on every blanking channel 24/7. That commercial along with Geico has got to be the most aired commercials of all time.