Corvette History Through Ads Performance Advertising Makes a Comeback By Rick Tavel ?All rights reserved The first two years of the C2 Corvette, advertising focused on the car’s comfort and convenience options, frequently depicting the car as more of a personal luxury car than a performance car. Coupled with the new coupe’s heavy advertising bias, […] More »

by Rick Tavel  special to Corvette Forum ? 5-15-2013 All Rights Reserved Do Not Duplicate Without Permission As most Corvette aficionados know, all first generation Corvettes were convertibles. When the second generation Corvette arrived in 1963 the coupe was introduced. The now legendary split window coupe was an instant hit. The ‘split? in the window was […] More »

by Rick Tavel  special to Corvette Forum ? 5-8-2013 All Rights Reserved Do Not Duplicate Without Permission It remains true even today, ?With 427 cubic inches, who needs adjectives?? I thought it only appropriate to look at another 1966 Corvette ad to follow up on last week’s ?error ad.? Last week the advertisement stated that […] More »

by Rick Tavel  special to Corvette Forum ? 5-1-2013 All Rights Reserved Do Not Duplicate Without Permission

by Rick Tavel Special to Corvette Forum ? 4-29-2013 All rights reserved While recovering from some surgery, I had the opportunity to catch up on reading that I had neglected over the past weeks. Since I am in the midst of writing a multi-part article on the advertising history of the Corvette, one commentary written […] More »

by Rick Tavel  special to Corvette Forum ? 3-17-2013 All Rights Reserved Do Not Duplicate Without Permission Few people, even the ?aficionados? to which the ad alludes, understand the prophetic significance and symbolism in this 1962 Campbell-Ewald ad.  ?Aficionados are made, not born. Corvette enthusiasm, like manhood, is a condition that develops slowly and requires the […] More »

by Rick Tavel  special to Corvette Forum ? 3-17-2013 All Rights Reserved Do Not Duplicate Without Permission In our third installment Campbell-Ewald once again uses the Corvette in a competition setting.  This time in a 1957 color advertisement which pokes fun at Corvette’s biggest rivals on the racetrack, the Mercedes and Porsche.   ?UND SO […] More »