Corvette Wins 2011 Motorist Choice Award!

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by Keith Cornett

Corvette Blogger

Corvette Wins 2011 Motorist Choice Award

IntelliChoice and AutoPacific have once again teamed up for their sixth annual Motorist Choice Awards which recognize vehicles that deliver a combination of high consumer satisfaction and lower-than-expected ownership costs. Vehicles are categorized into a collection of 15 popular lifestyle segment categories and the Chevrolet Corvette was chosen the ?popular? winner of the Performance category.

The 15 categories that shoppers can easily identify with include those with names like ?Fun to Drive?, ?Eco-Friendly? ?Performance? and ?Head Turner?. The winners of these categories were divided into two market segments called Popular and Premium. The segments are essentially separated by budget based on the recommendations from a panel of consumers.

While IntelliChoice monitors and adjusts the cost of ownership metrics of over 1800 models to provide customers with the financial impact of ownership over a 5-year time period, AutoPacific performs the broadest and most widely followed owner satisfaction surveys in the US with over 72,000 responses in 2011.

The Motorist Choice Awards combines these complimentary reports into one set of results which are then categorized based on the vehicles usage.

In addition to the Corvette, the Chevrolet Camaro was chosen the ?Popular? winner in the ?Head Turner? category. The only other General Motors vehicle named at the awards ceremony was the Cadillac Escalade which won the ?Premium? segment in both the ?Performance? and ?High Tech? categories.

Here are the winners of the IntelliChoice/AutoPacific 2011 Motorist Choice Awards

Category Popular Premium
Active Lifestyle Dodge Ram HD Land Rover LR4
Cargo Hauler Ford Expedition EL Volvo XC70
Cosmopolitan Scion xD Audi A3
Eco Friendly Ford Fusion Hybrid Lincoln MKZ Hybrid
Fun to Drive MINI Cooper Volvo C30
Head Turner Chevrolet Camaro Porsche Panamera
High Tech Volkswagen Touareg Cadillac Escalade
Image MINI Cooper Mercedes-Benz GLK
Kid Friendly Toyota Sienna Volvo XC90
Luxury Lifestyle Hyundai Genesis Jaguar XJ
People Mover Ford Expedition EL Lincoln Navigator
Performance Chevrolet Corvette Cadillac Escalade
Road Trip Ford Expedition Mercedes-Benz GL
Value Hyundai Elantra Lexus HS
Youthful Scion tC Lexus IS

The results are interesting to say the least as the unique categories offer consumers an alternative to judging vehicles based on their traditional class. We also find that the Corvette to be a suitable choice in all the categories save ?Cargo Hauler?.

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