New Corvette Sales Drop a Daunting 12 Percent

Huge incentives on new Corvettes do little to attract buyers to the American sports car.

We certainly hate to be the bearer of bad news when it comes to anything about the beloved American sports car. But if last month’s sales numbers are any indication of where the C7 Corvette stands in today’s market, it might be cause for major concern.

According to Car Buzz, new Corvette sales for the month of April dropped 12.3 percent, compared to April of 2016. In fact, in the first four months of 2017, C7 sales decreased 10 percent to 8,560 units. That’s especially concerning when you consider there were incentives offering up to $8,000 in potential savings on the car.

CHECK OUT: What Forum Members Are Saying About This Drop in Sales

GM actually had an incentive offering a $5,000 bonus incentive if buyers opted for a C7 equipped with the carbon-ceramic brake package. There was also a $2,000 loyalty bonus for current Corvette owners, and another $1,000 bonus for models that were sitting on the dealership too long — none of which seems to have helped lure in buyers.

On the other hand, with a total of 321 Corvettes moved, sales numbers in Canada increased 16.7 percent last month, compared to April, 2017. For the first four months of 2017, total Corvette sales spiked 32 percent to 635 units.

Of course, a positive showing in Canada doesn’t negate the concerns with the significant drop in the U.S. market. But the looming question is why there’s been such a huge drop in Corvette sales in the States? Could it be that some are holding out for the mid-engine model? Or is there something else bigger and more concerning at play?