Tag: Rick Tavel

Corvette History Through Ads: Changes

Corvette History Through Ads: Changes

The late 1960’s and early 1970’s were marked by sweeping social and life-style changes throughout the United States. Traditional values and mores were continually challenged and no longer accepted on face value alone. The way things had always been done was no longer an acceptable answer or solution. Everything from political views and philosophies to […] More »

By: | July 31, 2013


Corvette Excitement at the Concours d’Elegance of America

Corvette Excitement at the Concours d’Elegance of America

It appeared that the 2013 Concours d’Elegance of America at St. John’s was going to be rained out on Sunday when Saturday’s storms prevented much of the event set up. Though rain was forecast, after only a brief shower the 374 exhibitors rushed to get their cars displayed on the beautiful but wet fairways of

By: | July 31, 2013


Corvette History Through Ads: Multi-Divisional/Model Ads

Corvette History Through Ads: Multi-Divisional/Model Ads

by Rick Tavel Special to Corvette Forum ? 7-24-2013 All rights reserved, do not duplicate without permission.   Even though the image shown is that of a 1968 Corvette, technically it’s not a pure Corvette advertisement. It is one of a group of ads that advertise cars with a common purpose from more than one […] More »

By: | July 24, 2013



Corvette History Through Ads: True Sports Car

Corvette History Through Ads: True Sports Car

by Rick Tavel Special to Corvette Forum ? 7-17-2013 All rights reserved, do not duplicate without permission.   Corvette had frequently bragged that it was America’s only sports car and liked to advertise that fact. And up until 1968 that fact was undisputable. But the marketing department found need to resurrect and reinforce that claim […] More »

By: | July 17, 2013


Corvette History Through Ads: Perpetual Emotion

Corvette History Through Ads: Perpetual Emotion

by Rick Tavel Special to Corvette Forum ? 7-10-2013 All rights reserved, do not duplicate without permission.   The first year advertising for the new C3 concentrated on educating the consumer to the new features and styling of America’s sports car. In 1968, both the body style and interior were all new while the engine […] More »

By: | July 10, 2013


My Generation: The Price

My Generation: The Price

by Rick Tavel Special to Corvette Forum ? 6-26-2013 All rights reserved, do not duplicate without permission. Like many Corvette ?true believers? I watched the 24 Hours of Le Mans with hopeful anticipation that the Corvette team would somehow be able to add victory number eight to their impressive twenty first century record of class […] More »

By: | June 26, 2013


My Generation: First Read

My Generation: First Read

by Rick Tavel Special to Corvette Forum ? 6-25-2013 All rights reserved It happened just the other day?I was browsing one of my favorite automobile image sites,Omnibus of Speed (http://omnibusofspeed.tumblr.com/) and there it was, something I had not seen in over fifty years, a picture of the cover of the first book I ever read […] More »

By: | June 25, 2013



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