When will GM offer Individual colors?
04-24-2015, 07:12 PM
#1
Melting Slicks
Thread Starter
When will GM offer Individual colors?
Since the Viper folks are now offering this, and BMW (as well as Porsche) have offered options for individual buyer-specified colors on cars for some time... When will GM offer this for the Corvette? I feel like a car this special should have had this offered already. It also seems obvious to me that people are willing to pay for it and it would be a money-maker for GM.
04-27-2015, 10:07 PM
#2
Safety Car
Since the Viper folks are now offering this, and BMW (as well as Porsche) have offered options for individual buyer-specified colors on cars for some time... When will GM offer this for the Corvette? I feel like a car this special should have had this offered already. It also seems obvious to me that people are willing to pay for it and it would be a money-maker for GM.
Aside from that Porsche charges $5500 for a custom color on a 911, which I suspect already gets hand painted. For Chevy to build a full in-house custom paint shop, and amortize that cost over the relatively few cars that would get that treatment, would probably cost more. I suspect Chevy just doesn't see the market for it.
04-29-2015, 12:37 PM
#3
Advanced
The Corvette is a mass-produced car built on a heavily automated assembly line. The Viper, and even Porsches, are much more limited production cars. The problem is different.
Aside from that Porsche charges $5500 for a custom color on a 911, which I suspect already gets hand painted. For Chevy to build a full in-house custom paint shop, and amortize that cost over the relatively few cars that would get that treatment, would probably cost more. I suspect Chevy just doesn't see the market for it.
Aside from that Porsche charges $5500 for a custom color on a 911, which I suspect already gets hand painted. For Chevy to build a full in-house custom paint shop, and amortize that cost over the relatively few cars that would get that treatment, would probably cost more. I suspect Chevy just doesn't see the market for it.
I think it would be great if Chevy could have individual colors. Big markup on those cars could definitely have a great profit margin. Not sure how feasible it would be though with their current production line.
04-29-2015, 12:44 PM
#4
Melting Slicks
Thread Starter
The amount of 911s and Viper made... They don't hand paint either of them. They don't hand paint individual-order BMWs either. They (Porsche and BMW) just charge you $5k for the color you want.
I see no reason why Corvette couldn't charge a similar fee for the same thing
I see no reason why Corvette couldn't charge a similar fee for the same thing
05-23-2015, 02:47 PM
#5
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Are you guys sure non standard factory colors aren't hand painted? It seems like to purge the robotic system for one knock-off color would really take considerable time away from a production run. Hand painting would seem to make much more sense. But, on that subject, a minor repair later down the road (pun) would be difficult and costly as well. Corvette has some really nice colors and I have found it very convenient to walk into a paint store and get the factory number. If you want a color other than factory run, just take your new car to the paint shop of your choice. 
05-23-2015, 08:53 PM
#6
Safety Car
No way, they make 20k+ 911's a year. No way they are hand painted.
I think it would be great if Chevy could have individual colors. Big markup on those cars could definitely have a great profit margin. Not sure how feasible it would be though with their current production line.
I think it would be great if Chevy could have individual colors. Big markup on those cars could definitely have a great profit margin. Not sure how feasible it would be though with their current production line.