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GM does not permit calling Chevrolet "Chevy "

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Old 03-21-2013, 04:53 PM
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bj1k
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Default GM does not permit calling Chevrolet "Chevy "

I was reading an old article dated back in June 2010 which said that GM sent a memo to it's employees telling them that they were not permitted to call Chevrolets "Chevy's" since it is a global market and I guess they don't appreciate our American slang. So don't be caught calling your Chevrolet Corvette a " Chevy " or you will be whipped , water boarded and hung out to dry. Chevy is as old and American as hot dogs ,coke and apple pie. Where are they going with this stuff ?
Old 03-21-2013, 04:56 PM
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s'noJob
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Since the bailout, they're lucky we're still calling.

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Old 03-21-2013, 05:00 PM
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calvins
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Never do. I always call it "the Vette"
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Old 03-21-2013, 05:52 PM
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tommie
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seen some from mexico that have a chevy badge on them....
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Old 03-21-2013, 05:54 PM
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Robert1Stock
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Hey... They don't get to pick their name WE THE PEOPLE GET TO PICK THEIR NAME.

I'll be dammed if I'm going to let the creators of the worlds best car's and truck's tell me what I call them. Just because they make the longest lasting most reliable full size trucks on the road I'm supposed to bend over and grab my ankles? - my stomach would not support this...

I'm an American! I call Football Football and Soccer Soccer! End-Of-Story.

Felt like ranting for no reason and being stupid with said rant....
Thanks

Last edited by Robert1Stock; 03-21-2013 at 05:57 PM.
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Old 03-21-2013, 05:54 PM
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dangerz
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Thanks for your opinion, this is definitely C5 related.
Old 03-21-2013, 05:59 PM
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oldschoolvette
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Originally Posted by dangerz
Thanks for your opinion, this is definitely C5 related.
sort-of
Old 03-21-2013, 06:10 PM
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Well, the avatars are mostly of C5s, that count?
Old 03-21-2013, 06:31 PM
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s'noJob
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Originally Posted by bj1k
... GM sent a memo to it's employees telling them that they were not permitted to call Chevrolets "Chevy's" ...
As consumers, we can call them what we'd like. I simply say, "The 'Vette." I'd rather not mention what my wife calls it.

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Old 03-21-2013, 06:34 PM
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baxsom
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Originally Posted by s'noJob
As consumers, we can call them what we'd like. I simply say, "The 'Vette." I'd rather not mention what my wife calls it.

.
You have a point. Their company, their employees, their rules. It is like when Ford made every employee that didnt drive a Ford product park down the street from the factory. In these times, if you have a job keep the boss happy.
Old 03-21-2013, 06:36 PM
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Robert1Stock
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Originally Posted by baxsom
You have a point. Their company, their employees, their rules. It is like when Ford made every employee that didnt drive a Ford product park down the street from the factory. In these times, if you have a job keep the boss happy.
If I ran a company that built crappy cars I wouldn't want the nice ones parked in my lot either.

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Old 03-21-2013, 08:13 PM
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If I want to call a Chevrolet a Chevy I will! They can't stop me.
Old 03-21-2013, 08:39 PM
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Ikester
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Originally Posted by jrose7004
If I want to call a Chevrolet a Chevy I will! They can't stop me.
If you work for them, you cannot say Chevy
Old 03-21-2013, 09:30 PM
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DDaaryl
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My new HEMI is now a RAM, not a Dodge. Only a name, I got over it.
Old 03-21-2013, 09:51 PM
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2redvettez
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Actually goes back to C5 development in early 90s... The Bean counters and Top Brass @ GM could not stand calling CORVETTE, the Generals Flag Ship car a Chevrolet. You know, Chevrolet.. the poor mans Ride....

Think about this... GM Brass won! (with C7) it's Corvette StingRay .. Similier to Dodge calling their trucks RAM.. for petes sake.

It's a Chevy ... , as the say'n goes "There is a little bit of Corvette in Every CHEVY !!

amen ..
Old 03-21-2013, 09:53 PM
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Originally Posted by Ikester
If you work for them, you cannot say Chevy
But I don't so I will!
Old 03-21-2013, 10:38 PM
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Who cares what GM wants - I call them Chevys and always will.

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Old 03-21-2013, 11:31 PM
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jornahow
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There is a good reason why GM may be discouraging use of Chevy. The Chinese have successfully stolen/corrupted that name. They have a car company producing "Chery" cars. GM may feel that they've lost the brand internationally and don't want to help promote a Chinese brand - sad

http://en.wikipedia.org/wiki/Chery
Old 03-21-2013, 11:52 PM
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WalterSobchak
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So that's why Chevy.com takes you to their website?
Old 03-22-2013, 12:08 AM
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jornahow
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Originally Posted by WalterSobchak
So that's why Chevy.com takes you to their website?
Yes it links to www.chevrolet.com; no way they wouldn't protect it even if they're not promoting it.


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