Hey Blue Ox
01-22-2013, 01:44 PM
#22
Successful Plumber
Thread Starter
Member Since: Feb 2001
Location: Top of the hill, 3rd mailbox on the right. Texas
Posts: 43,830
Likes: 0
Received 13 Likes
on
6 Posts
CF NCM Ambassador
CI 6-7-9-10 Veteran
St. Jude Donor '06-'07-'08-'09-'10
NCM Member '09
Yes, I do think that they did. I was complaining about inaction at the time, and I stand by that. They could have been managing expectations much better than they did.
Now, once they actually started doing something, I've said I liked what they are doing, because they were finally doing something. I didn't think the teaser videos were worth the effort but the idea that they had a web site/facebook/twitter specifically dedicated to building anticipation worked well.
On the other hand, if the objective is to engender great feelings toward the C7, I don't think it really was effective as the final product speaks for itself far more than the anticipation. And there is a lot of distain for it even now. Again, part of that is because they didn't do a good job of controlling expectations. This whole 6 speed auto vs the rumored 8 speed is just one example. They are fairly silent about this still.
We could talk about some of the other things that were happening when I was saying it. Do I think that some of the denials by GM that Jalopnik got it exactly right by GM folks has been quickly forgotten by people like you. The idea that Ed Welburn said that it wasn't something they would allow to happen is pretty laughable.
Now, once they actually started doing something, I've said I liked what they are doing, because they were finally doing something. I didn't think the teaser videos were worth the effort but the idea that they had a web site/facebook/twitter specifically dedicated to building anticipation worked well.
On the other hand, if the objective is to engender great feelings toward the C7, I don't think it really was effective as the final product speaks for itself far more than the anticipation. And there is a lot of distain for it even now. Again, part of that is because they didn't do a good job of controlling expectations. This whole 6 speed auto vs the rumored 8 speed is just one example. They are fairly silent about this still.
We could talk about some of the other things that were happening when I was saying it. Do I think that some of the denials by GM that Jalopnik got it exactly right by GM folks has been quickly forgotten by people like you. The idea that Ed Welburn said that it wasn't something they would allow to happen is pretty laughable.
I was disappointed in the teaser campaign as well. I think it would have been good to show the bench marks they were trying to reach. Sub 4 second 0-60 here's how were doing this. World class interior - here's what we're doing.
Changing the look - here's what we're doing. Talk more about what Corvette is, rather than showing tidbits and portions. If they'd have done a better job setting up some things - the tail lights, the vents, the dash layout, in the teasers, they could have saved some grief at the reveal. The teaser campaign was wasted in terms of helping the introduction strategy.
Their Jalopnik stuff was a burn. They were dead on. Obviously GM couldn't say that, but it was almost exact. I don't know how they could have handled that.
As for the A8 vs the A6 trans, I don't know what they could have done other than leak some info that an Aisin trans wouldn't be in the car. They need to find a means to leak specific info into the web to manage that type of ember before it becomes an inferno and creates disappointment.
01-22-2013, 01:57 PM
#24
Good points all.
I was disappointed in the teaser campaign as well. I think it would have been good to show the bench marks they were trying to reach. Sub 4 second 0-60 here's how were doing this. World class interior - here's what we're doing.
Changing the look - here's what we're doing. Talk more about what Corvette is, rather than showing tidbits and portions. If they'd have done a better job setting up some things - the tail lights, the vents, the dash layout, in the teasers, they could have saved some grief at the reveal. The teaser campaign was wasted in terms of helping the introduction strategy.
Their Jalopnik stuff was a burn. They were dead on. Obviously GM couldn't say that, but it was almost exact. I don't know how they could have handled that.
As for the A8 vs the A6 trans, I don't know what they could have done other than leak some info that an Aisin trans wouldn't be in the car. They need to find a means to leak specific info into the web to manage that type of ember before it becomes an inferno and creates disappointment.
I was disappointed in the teaser campaign as well. I think it would have been good to show the bench marks they were trying to reach. Sub 4 second 0-60 here's how were doing this. World class interior - here's what we're doing.
Changing the look - here's what we're doing. Talk more about what Corvette is, rather than showing tidbits and portions. If they'd have done a better job setting up some things - the tail lights, the vents, the dash layout, in the teasers, they could have saved some grief at the reveal. The teaser campaign was wasted in terms of helping the introduction strategy.
Their Jalopnik stuff was a burn. They were dead on. Obviously GM couldn't say that, but it was almost exact. I don't know how they could have handled that.
As for the A8 vs the A6 trans, I don't know what they could have done other than leak some info that an Aisin trans wouldn't be in the car. They need to find a means to leak specific info into the web to manage that type of ember before it becomes an inferno and creates disappointment.
I was a little bit disappointed in the reveal. I know they showed the video interviews of the designers/engineers beforehand, the stage was great, the imaging on the car cover was very cool...but I expected the big 3 to say a bit more and they looked REALLY nervous. I'm sure for those who were actually there at the show, it was fine but for viewers on the web it felt like an abrupt ending. Oh well, I've never been to a reveal like that before so that is probably just the way they go.
01-22-2013, 02:02 PM
#25
01-22-2013, 02:04 PM
#26
Successful Plumber
Thread Starter
Member Since: Feb 2001
Location: Top of the hill, 3rd mailbox on the right. Texas
Posts: 43,830
Likes: 0
Received 13 Likes
on
6 Posts
CF NCM Ambassador
CI 6-7-9-10 Veteran
St. Jude Donor '06-'07-'08-'09-'10
NCM Member '09
I was a little bit disappointed in the reveal. I know they showed the video interviews of the designers/engineers beforehand, the stage was great, the imaging on the car cover was very cool...but I expected the big 3 to say a bit more and they looked REALLY nervous. I'm sure for those who were actually there at the show, it was fine but for viewers on the web it felt like an abrupt ending. Oh well, I've never been to a reveal like that before so that is probably just the way they go.
01-22-2013, 02:10 PM
#27
01-22-2013, 02:42 PM
#28
Burning Brakes
All the 'younger' folks want it, so naturally 'older' folks who are a little more free financially will want it.
If they prep the next generation of Vette buyers in the process, job well done.
Having said that. Pretty sure the average C7 buyer will be a bit younger than the C6, whether the old man stigma remains in tact is unknown.
01-22-2013, 04:44 PM
#29
Le Mans Master
Well, that would mean a fully outfitted 3LT/Z51/MSRC is gonna run around 75k…?
I am thinking with ALL the extras AND tax/tag/title/delivery fees; visible CF roof, painted spoiler & mirrors, painted brake calipers, suede seat inserts, suede upper interior trim, CF interior bits & variable-tuned performance exhaust; NOT taking the auto transmission choice into consideration…
Comp seats should NOT be a price increase for anyone ordering the 3LT trim package…
I am thinking with ALL the extras AND tax/tag/title/delivery fees; visible CF roof, painted spoiler & mirrors, painted brake calipers, suede seat inserts, suede upper interior trim, CF interior bits & variable-tuned performance exhaust; NOT taking the auto transmission choice into consideration…
Comp seats should NOT be a price increase for anyone ordering the 3LT trim package…
I think you're numbers are a little off...
Stands to reason, that a reasonable person would be able to make this comparison. If you're going to buy an option MAXED car...what are you suggesting they do...not charge you for the options....or sell the base model at a loss? It costs what it costs.
Yet again...GM knows what they need to sell to make a profit. They also know what it costs. They also collect information to reasonably understand what people have to spend. Are car companies always right...certaintly not, but if the base is 53k, and the Z51/Mag/3LT is 75, then the Z06 will jump 25k overnight to be 100k, and the ZR1 will be 150k.
That makes sense...
01-22-2013, 04:54 PM
#30
Le Mans Master
Since the C7 is actually being compared in all regards to the GS, then technically it is more narrow than that model. Basically, it's a wide body car.
On price, I have no idea about the C7 pricing. For me $60K OTD is about my personal limit on automobile costs. But some cars have actually became cheaper when the new model was released due to updated manufacturing techniques. The new Jetta came out and was like $2K less than the previous edition, did everything better, and that's only a $27K car!
Hey, we can hope right?
On price, I have no idea about the C7 pricing. For me $60K OTD is about my personal limit on automobile costs. But some cars have actually became cheaper when the new model was released due to updated manufacturing techniques. The new Jetta came out and was like $2K less than the previous edition, did everything better, and that's only a $27K car!
Hey, we can hope right?
01-22-2013, 05:15 PM
#31
Race Director
GM knows exactly what they are doing. They aren't trying to sell to teenagers. They know damn well who their target demographic is..
All the 'younger' folks want it, so naturally 'older' folks who are a little more free financially will want it.
If they prep the next generation of Vette buyers in the process, job well done.
Having said that. Pretty sure the average C7 buyer will be a bit younger than the C6, whether the old man stigma remains in tact is unknown.
All the 'younger' folks want it, so naturally 'older' folks who are a little more free financially will want it.
If they prep the next generation of Vette buyers in the process, job well done.
Having said that. Pretty sure the average C7 buyer will be a bit younger than the C6, whether the old man stigma remains in tact is unknown.
????????????? I'm pretty sure that us affluent "older folks" don't just automatically want something simply because "younger" folks do. Not sure I understand your logic there...........? Seems to me most examples go in the opposite direction - rap, hip-hop, etc?
I think you give the supposed virtue of youth itself too much credit. Seems like every generation makes that mistake - I know mine did. You just don't realize it until you become one of "them". If you're lucky it will happen to you!
Never trust anyone over 30.............
01-22-2013, 05:35 PM
#32
Melting Slicks
Member Since: Feb 2007
Posts: 3,488
Likes: 0
Received 0 Likes
on
0 Posts
Yes, I do think that they did. I was complaining about inaction at the time, and I stand by that. They could have been managing expectations much better than they did.
Now, once they actually started doing something, I've said I liked what they are doing, because they were finally doing something. I didn't think the teaser videos were worth the effort but the idea that they had a web site/facebook/twitter specifically dedicated to building anticipation worked well.
On the other hand, if the objective is to engender great feelings toward the C7, I don't think it really was effective as the final product speaks for itself far more than the anticipation. And there is a lot of distain for it even now. Again, part of that is because they didn't do a good job of controlling expectations. This whole 6 speed auto vs the rumored 8 speed is just one example. They are fairly silent about this still.
We could talk about some of the other things that were happening when I was saying it. Do I think that some of the denials by GM that Jalopnik got it exactly right by GM folks has been quickly forgotten by people like you. The idea that Ed Welburn said that it wasn't something they would allow to happen is pretty laughable.
Now, once they actually started doing something, I've said I liked what they are doing, because they were finally doing something. I didn't think the teaser videos were worth the effort but the idea that they had a web site/facebook/twitter specifically dedicated to building anticipation worked well.
On the other hand, if the objective is to engender great feelings toward the C7, I don't think it really was effective as the final product speaks for itself far more than the anticipation. And there is a lot of distain for it even now. Again, part of that is because they didn't do a good job of controlling expectations. This whole 6 speed auto vs the rumored 8 speed is just one example. They are fairly silent about this still.
We could talk about some of the other things that were happening when I was saying it. Do I think that some of the denials by GM that Jalopnik got it exactly right by GM folks has been quickly forgotten by people like you. The idea that Ed Welburn said that it wasn't something they would allow to happen is pretty laughable.
the big take away they did not manage or right level expectations.
01-23-2013, 10:49 AM
#33
Team Owner
????????????? I'm pretty sure that us affluent "older folks" don't just automatically want something simply because "younger" folks do. Not sure I understand your logic there...........? Seems to me most examples go in the opposite direction - rap, hip-hop, etc?
I think you give the supposed virtue of youth itself too much credit. Seems like every generation makes that mistake - I know mine did. You just don't realize it until you become one of "them". If you're lucky it will happen to you!
Never trust anyone over 30.............
I think you give the supposed virtue of youth itself too much credit. Seems like every generation makes that mistake - I know mine did. You just don't realize it until you become one of "them". If you're lucky it will happen to you!
Never trust anyone over 30.............