Why Millennials are not buying new Corvettes
#21
Money is always an issue but I have worked hard to afford a new museum delivery GS. I am also at the very beginning of the millennial generation being born in 1985(damnit!).
I believe the biggest thing is styling and subsequently branding. I would not have done a brand new corvette since I typically like keeping equity by buying used. However, the GS was just so perfect and beautiful I couldn't resist. It appealed to a new generation of "car guys" by getting away from some of the traditional corvette features. As the C7s start becoming more affordable, they will entice this new generation to get into corvettes and as they start making more money, they will buy newer models. That is why I believe the new mid engine will have an affordable base model no different than the stingray is now. It will take time to get the new generation involved but since we finally let go of 'new corvettes looking like old corvettes', the brand will continue to flourish down the road with younger buyers.
I believe the biggest thing is styling and subsequently branding. I would not have done a brand new corvette since I typically like keeping equity by buying used. However, the GS was just so perfect and beautiful I couldn't resist. It appealed to a new generation of "car guys" by getting away from some of the traditional corvette features. As the C7s start becoming more affordable, they will entice this new generation to get into corvettes and as they start making more money, they will buy newer models. That is why I believe the new mid engine will have an affordable base model no different than the stingray is now. It will take time to get the new generation involved but since we finally let go of 'new corvettes looking like old corvettes', the brand will continue to flourish down the road with younger buyers.
#22
Le Mans Master
Ugh....
So tired of this coming up.
It has zero to do with being a millennial, baby boomer, or whatever.
It has to do with most people at 35 are not buying 60k sports cars. How many Corvettes do you think GM sold to people born in 1940 in 1975? My guess is not many. I wonder if Chevy execs used to talk about lack of Baby Boomer Sales in the seventies.
So tired of this coming up.
It has zero to do with being a millennial, baby boomer, or whatever.
It has to do with most people at 35 are not buying 60k sports cars. How many Corvettes do you think GM sold to people born in 1940 in 1975? My guess is not many. I wonder if Chevy execs used to talk about lack of Baby Boomer Sales in the seventies.
Well, I was born in 1941 and bought my 1st Corvette in 1961 - no family help, no trust funds - I was - and am - a working stiff.
As others have said - too many choices today to limit oneself to just a Corvette. And many millinneals DO have money... lots of young people are driving very very fine cars - lots of BMWs, Audis... etc...
... but too, as others have said: young people have different priorities over 2-seat sports cars....
#23
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#24
Melting Slicks
In our debt-ridden society, $60k ain't nuttin'. Car companies want you to buy so much they'll even help you out. Can't afford it? No prah, Bruh! Take a 7 or 8 year loan. Here, Try our lease deal... It's 'wafer theen'...
apologies to monty python.
apologies to monty python.
#25
Student debt, seems to get mentioned a lot, as to why the new to the workforce cannot get ahead. If one cannot get along with the debt, they'd do well to make every effort to get it paid off as quickly as possible. If that means getting a partime job or two to do it, then by all means do it. Being in debt is voluntarily done. If they really want to buy a new Corvette, then they'll figure out a way to get one too. Just as I did at 25 yrs. old.
Last edited by Skid Row Joe; 02-07-2018 at 12:41 PM.
#26
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Really? that is an assumption. People like to say that, but I see no evidence GM cares one way or another. Their marketing department is larger than most companies in the world. I suggest they know precisely what potential buyers they are targeting and why. For you to be presumptuous enough to tell them their business is just kind of laughable.
Besides, I don't think it is a problem.
Besides, I don't think it is a problem.
Last edited by mschuyler; 02-07-2018 at 12:48 PM.
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#27
Le Mans Master
The price of things is all relative. When I bought my first Corvette in 1977 the price was $12,000 and my house cost $35,000. My house would cost $235,000 to build today, and I bought a new Stingray for $55,000, so Corvettes are still a good deal even if you ran the price up to $80,000. Still about 1/3 of a house.
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#28
Racer
It’s pretty well researched that the younger generations are also choosing to spend their money differently. Instead of buying material things, they (we) are choosing to spend money on experiences. I’m 36, and could afford a well optioned Z06, But prefer to spend a good bit of my money traveling and seeing the world. For me as someone that has a solid income that’s the difference between a Z06 and a base model stingray, but for many that’s the difference between a Corvette and a Camaro.
Also, millennial’s are the first generation that can almost entirely expect to find their own retirement, as pensions are dead unless you work for a government entity. If you’re smart, that makes a huge difference in how you spend and save. If you’re not smart then you’ll have a very nice corvette, but you’ll have to work until you die because you haven’t saved anything for retirement.
Also, millennial’s are the first generation that can almost entirely expect to find their own retirement, as pensions are dead unless you work for a government entity. If you’re smart, that makes a huge difference in how you spend and save. If you’re not smart then you’ll have a very nice corvette, but you’ll have to work until you die because you haven’t saved anything for retirement.
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#29
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Holy Crap what a waste of time listening to that babbling video. I mean seriously how difficult is it to figure out why young people with growing families, home mortgages, etc. are not going to spend 50k upwards on a 2 seat sportscar.
If they are true car enthusiasts then one day they will.
If they are true car enthusiasts then one day they will.
Whew, I feel much better now that I got this out.
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#30
I think for the most part, Millennials are not buying Corvettes because they just don't have the money or the earning power to do so.
As an example of extremes, how prepared is someone getting a sociology, family studies, or some other general liberal arts degree from places like Duke or Wake Forest to go out into the real world and become an economic force with substantial buying power and a comfortable amount of discretionary income?
Someone like that ends up just where we see them --- $200,000 in the hole with college debt, potential earnings of $30,000/yr. and living with their parents, and (maybe) looking for a job or otherwise becoming an ANTIFA protester.
There are exceptions of course --- and those are the ones that are buying the Corvettes --- IF they are so inclined.
(Prolly going to end up getting booted back over into OT PRC with this response).
As an example of extremes, how prepared is someone getting a sociology, family studies, or some other general liberal arts degree from places like Duke or Wake Forest to go out into the real world and become an economic force with substantial buying power and a comfortable amount of discretionary income?
Someone like that ends up just where we see them --- $200,000 in the hole with college debt, potential earnings of $30,000/yr. and living with their parents, and (maybe) looking for a job or otherwise becoming an ANTIFA protester.
There are exceptions of course --- and those are the ones that are buying the Corvettes --- IF they are so inclined.
(Prolly going to end up getting booted back over into OT PRC with this response).
#31
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Holy Crap what a waste of time listening to that babbling video. I mean seriously how difficult is it to figure out why young people with growing families, home mortgages, etc. are not going to spend 50k upwards on a 2 seat sportscar.
If they are true car enthusiasts then one day they will.
If they are true car enthusiasts then one day they will.
I'm with you Dave. The whinning was quite grading, and I couldn't even watch the entire video. I could have told this uninformed self important nimbrod that it was the cost, and saved him a lot of time. Most of us here couldn't afford a Corvette when we were younger.
Whew, I feel much better now that I got this out.
Whew, I feel much better now that I got this out.
The argument is stupid. The Corvette is a two-seat sports car and is basically impractical for the vast majority of drivers.
When I was in my 20's I wanted a Corvette and could have afforded it financially, however since I was renting an apartment and about to start a family, it wasn't practical.
I had grown up driving various muscle and sports cars with the goal of owning a Corvette, however had purchased a Thunderbird SC right before I got married and started a family. The first time I had to place my new born daughter into the cramped back seat of the Thunderbird SC, I realized there were way more important things than driving a sporty car. The T-bird was traded within a week for a four-door business sedan. I then purchased my first Corvette as a third, weekend car and never looked back.
Last edited by MSG C5; 02-07-2018 at 04:36 PM.
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#32
Racer
You’d be surprised. I have a cousin that went to a private college with a $40k price tag to become a teacher. Not the recipe for massive wealth. Lol
#33
Platinum Supporting Dealership
Holy Crap what a waste of time listening to that babbling video. I mean seriously how difficult is it to figure out why young people with growing families, home mortgages, etc. are not going to spend 50k upwards on a 2 seat sportscar.
If they are true car enthusiasts then one day they will.
If they are true car enthusiasts then one day they will.
Also
Corvette image= empty nested and retired
Import Luxury/Sport image= young and successful
Millennial's grew up learning that imports were far superior than domestics. And in the 90's/00's it was true.
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#34
Le Mans Master
The question should be--why are financially well of millennials not buying vettes.
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#35
Platinum Supporting Dealership
Kids/family, busy life styles, egos... They'd rather buy a luxury SUV, or 4 door luxury sports car, or import. Go to high end, well-to-do neighborhoods, what are young people driving? BMW, Audi, Lexus, Mercedes, etc...
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#36
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Seriously. We have new, young family developments sprouting up everywhere near us and I swear they hand them the keys to a white, base BWM 320i with every single family home purchase.
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#39
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I didn't click on it, so I'll have to take your word for the babbling.
I do not "get" this whole video thing, where anyone and apparently everyone has their own youtube "channel" and do these auto reviews or whatever, like I care what some bozo that I never heard of, thinks about the new Mazda Imperium.
Journalists, these people are not.
I do not "get" this whole video thing, where anyone and apparently everyone has their own youtube "channel" and do these auto reviews or whatever, like I care what some bozo that I never heard of, thinks about the new Mazda Imperium.
Journalists, these people are not.
#40
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