GM registering "Zora" around the world
#1
Team Owner
Thread Starter
GM registering "Zora" around the world
http://autonationdrive.com/mid-engine-corvette-zora/
In case you were wondering? If you’re interested in parking a new mid-engine Corvette in your garage, the time to talk to your local AutoNation Chevy dealer is now.While General Motors has owned the rights to the Zora name in the United States for several years, the company recently worked to cement its hold on the name worldwide, which at least to us, indicates it’s committed to the moniker. That news comes via our friends at Mid-Engine Corvette Forum, who wrote that trademark protections have been filed in the United Kingdom, the European Union, and Australia, along with China, Japan, and Korea.
The name is a long-coming tip of the hat to Zora Arkus-Duntov, known as the “Father of the Corvette,” and the “ZR” in the ZR1 has long been rumored to stand for “Zora Racer.” During his time at General Motors, Arkus-Duntov often championed the idea of a mid-engine version of America’s sports car, and over the years, numerous prototypes have been produced. But none have ever made it to the showroom, and unless something dramatic happens, like all life on earth is wiped out in the next 18 months, that’s going to change.
Head here for a rundown of what engine options we expect to see for the new Corvette, and make sure to check out resident hot shoe Mike Musto’s review of the ferocious new ZR1.
NEW PATENT FILINGS SUGGEST MID-ENGINE CORVETTE WILL BE CALLED ZORA
AUGUST 22, 2018 JOHN COYLEWhile there’s been no official confirmation from the Chevrolet, we know that after decades of rumors and false starts, the mid-engine Corvette is coming. A camouflaged test mule has even been spotted picking up burgers at a McDonald’s outside Detroit. At the time, the location of that Mickey D’s — namely, Cadillac, Michigan — had us speculating it might actually be released under the General’s luxury marque. But new patent filings indicate the new mid-engine car will indeed be a Corvette, and its name will be Zora.In case you were wondering? If you’re interested in parking a new mid-engine Corvette in your garage, the time to talk to your local AutoNation Chevy dealer is now.While General Motors has owned the rights to the Zora name in the United States for several years, the company recently worked to cement its hold on the name worldwide, which at least to us, indicates it’s committed to the moniker. That news comes via our friends at Mid-Engine Corvette Forum, who wrote that trademark protections have been filed in the United Kingdom, the European Union, and Australia, along with China, Japan, and Korea.
The name is a long-coming tip of the hat to Zora Arkus-Duntov, known as the “Father of the Corvette,” and the “ZR” in the ZR1 has long been rumored to stand for “Zora Racer.” During his time at General Motors, Arkus-Duntov often championed the idea of a mid-engine version of America’s sports car, and over the years, numerous prototypes have been produced. But none have ever made it to the showroom, and unless something dramatic happens, like all life on earth is wiped out in the next 18 months, that’s going to change.
Head here for a rundown of what engine options we expect to see for the new Corvette, and make sure to check out resident hot shoe Mike Musto’s review of the ferocious new ZR1.
#2
Burning Brakes
Keep in mind that this name is not set in stone as the name for the mid-engine Corvette, and this does not prove that GM plans on selling it in countries that the C7 is not sold in. Even if the the latter is true, it could be a few years before they Corvette is sold in the above-stated markets. It has been mentioned in the past that BGA's current maximum output is 33,000 units per year, and that there are or may be large areas within the facility that are sealed off. Those sealed off areas, if they exist, apparently earn GM some sort of monetary benefit from the state of Kentucky. So, it could be that the sealed-off areas will be put to use in a few years for the production of right-hand drive Corvettes. This is all just a theory, but It could happen. I'm not certain if BGA can handle producing RHD and LHD cars on the same assembly line, but there's no way that it can support C7 production and C8 production if the latter is available in all of the major international markets.
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ZishanM (08-25-2018)
#3
Safety Car
Credit for the original research and learning that ZORA is trademarked everywhere” about that name’s world wide trademarking is due to Quinten33. He researched and found out this information several days ago, and only now are some national media waking up to this being posted elsewhere by Quinten as far as five days ago. Just Google “ZORA is trademarked everywhere” to learn the significant location information that he learned then.
Hear, hear Quinten33!
Hear, hear Quinten33!
The following users liked this post:
ZishanM (08-25-2018)
#4
Burning Brakes
Credit for the original research and learning that ZORA is trademarked everywhere” about that name’s world wide trademarking is due to Quinten33. He researched and found out this information several days ago, and only now are some national media waking up to this being posted elsewhere by Quinten as far as five days ago. Just Google “ZORA is trademarked everywhere” to learn the significant location information that he learned then.
Hear, hear Quinten33!
Hear, hear Quinten33!
#5
Le Mans Master
The Stingray name isn't appropriate for a ME car. The C7 was the last of the Stingrays.
They will call the C8 the Zora, but it will still be a C8 Corvette.
They will call the C8 the Zora, but it will still be a C8 Corvette.
#6
Le Mans Master
It could also be the name for a concept car rather than a production model. A good comparison might be recent Cadillac concepts. Even though the brand uses alphanumeric names for everything but the Escalade, they use names for their concepts. El Miraj, Escala, etc. So it'd be interesting to see if they filed those names internationally as well. That could give some clues to their overall corporate strategy for such things.
#7
My bet is the new car is the Zora. c7 continues and marketed by its side. I don’t think you sell a c7 and C8 but you sell a C7 and a Zora. One mans uniformed opinion. Just a crazy guess.
#8
Nice!! Corvette Zora has a very good tune to it! And the name Zora could not be any more appropriate for such car!
#10
Team Owner
#11
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When Ford tried to trademark the name FordGT40 in 2004, they forgot they sold it to a continuation company . All early 2004 literature in 2004 FORDGT40.. After Press release just FORDGT.... Couldn't do the deal.... alas FordGT in 2005+
good luck GM, should have started 3-4 years ago
good luck GM, should have started 3-4 years ago
Last edited by MAD IN NC; 08-24-2018 at 11:59 PM.
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Rapid Fred (08-25-2018)
#12
Team Owner
The C8 will still be the FE/RD set up, the Zora will be the ME car....that's my guess.
#13
When Ford tried to trademark the name FordGT40 in 2004, they forgot they sold it to a continuation company . All early 2004 literature in 2004 FORDGT40.. After Press release just FORDGT.... Couldn't do the deal.... alas FordGT in 2005+
good luck GM, should have started 3-4 years ago
good luck GM, should have started 3-4 years ago