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Why keep messing with the logo? This is our history:
Corvette Hood Emblem 1953 -
I am proud of the 1953 Corvette badge and what it represents. I'm sorry the GM marketing people feel the continual need to 'refresh' the image. Let the new car speak for itself and wear its heritage proudly!
Is the Ferrari logo "dated?" Is the Chevy bowtie "dated?" Is the Coca Cola logo "dated?" Is the Ford logo "dated?" The Shelby logo? The Harley Davidson logo?
The only reason the Vette logos seem dated is because GM has made them disposable. No reason for it. And it certainly doesn't help the Corvette brand.
Why keep messing with the logo? This is our history:
Corvette Hood Emblem 1953 -
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For example - Ferrari has kept true to their origins since the first Ferrari badged car in 1947:
1947 Ferrari Hood Emblem -
2019 Ferrari Hood Emblem -
I am proud of the 1953 Corvette badge and what it represents. I'm sorry the GM marketing people feel the continual need to 'refresh' the image. Let the new car speak for itself and wear its heritage proudly!
Apples and oranges. Corvette is a model, Ferrari is a manufacturer. The Chevy logo is virtually unchanged since 1913.
Fenwick, I created that logo at the request of a CF poster that it should be circular to pay homage to the original Corvette Logo shown in an above post. I subsequently modified it to this which I liked better. As to the revealed logo, it looks good.
It's like the just squeezed the C7 logo from the sides to make the C8 logo.
Basically yes. The more intriguing question is "why did they do something so seemingly simple?"
Notice that squeezing the C7 logo achieved two things. 1) it brought the flags together... perhaps to illustrate more "connectedness" between the C8R racing team and the C8 production team, and 2) it changed the exterior and interior angles; made them a bit more "vertical". Perhaps those angles align better with lines on the C8's frunk and/fenders.
Obviously this is all conjecture, but it's fun to speculate.
Hideous? IMO No. The best choice? Probably not. I used a font called ‘Tangerine’ which is at least stylized but no where near Mr Duntov’s signature. GM used ‘Times New Roman’ but added a disclaimer in the trademark application and is too bland. Using his actual signature of ‘Zora’ would be perfect, just not in my software as an option for use. IMO the ME should have his name proudly posted on the exterior in some fashion either in the Logo or as a stand alone.
Hideous? IMO No. The best choice? Probably not. I used a font called ‘Tangerine’ which is at least stylized but no where near Mr Duntov’s signature. GM used ‘Times New Roman’ but added a disclaimer in the trademark application and is too bland. Using his actual signature of ‘Zora’ would be perfect, just not in my software as an option for use. IMO the ME should have his name proudly posted on the exterior in some fashion either in the Logo or as a stand alone.
I think the prior poster might have been a bit dramatic. As is want to happen on the internet. The font doesn't really fit a modern car though. It looks a bit 1950s or 1960s. If the new C8 has a few retro elements, the font may fit right in. Based on what we know at present though, the styles would not match. The signature would work great though.
Last edited by Atari_Prime; 02-08-2019 at 12:50 PM.
Why keep messing with the logo? This is our history:
Corvette Hood Emblem 1953 -
---------------------------------------------------------------------------------------------------------------------------------------
For example - Ferrari has kept true to their origins since the first Ferrari badged car in 1947:
1947 Ferrari Hood Emblem -
2019 Ferrari Hood Emblem -
I am proud of the 1953 Corvette badge and what it represents. I'm sorry the GM marketing people feel the continual need to 'refresh' the image. Let the new car speak for itself and wear its heritage proudly!
Actually the Ferrari logo has undergone at least 5 official redesigns according to the company.
The new logo reminds me of the USF Bulls logo. Sort of a C7.5 in terms of logo evolvement. A little more vertical and it seems they just folded the flags over and connected them.
Maybe it's time for GM to settle on one Corvette logo and carry it into new generations. Personally, I like the C7 logo better.
First thing that came to mind when I saw it was the Houston Texans logo. I think this C8 totally missed the mark like the initial LA Charger logo. IMO the C7 logo has been the best. One thing I hope they don't do is attach it with guide posts on the back requiring holes in the fascia. The one thing I really dislike about my GS is the cross flags emblem right in front of the scoop on the front fascia - looks stupid.
Is the Ferrari logo "dated?" Is the Chevy bowtie "dated?" Is the Coca Cola logo "dated?" Is the Ford logo "dated?" The Shelby logo? The Harley Davidson logo?
The only reason the Vette logos seem dated is because GM has made them disposable. No reason for it. And it certainly doesn't help the Corvette brand.
Apparently you are unaware that those logos have been redesigned multiple times.
Apparently you are unaware that those logos have been redesigned multiple times.
'Redesign' is a big word. The 1905 Coca Cola logo is very similar to the 2007 one. Same with Ford 1912 to 2003. You can redo everything about the font, the color, even the car (looking at you Porsche) and still have it be 90% exactly the same.
02-07-2019, 02:49 PM
Classic vs disposable logos
