Go Back  CorvetteForum - Chevrolet Corvette Forum Discussion > Off Topic > Off Topic
Reload this Page >

GM reading Harley Davidson tea leaves?

Notices
Off Topic Off Topic | Non-Corvette

GM reading Harley Davidson tea leaves?

 
Old 01-29-2019, 10:53 AM
  #1  
Dominic Sorresso
CF Senior Member
Thread Starter
 
Dominic Sorresso's Avatar
 
Member Since: Sep 2000
Location: Bartlett IL
Posts: 5,086
Thanked 113 Times in 91 Posts
Default GM reading Harley Davidson tea leaves?

Corvette and HD considered the two American icons in sport transportation. They also share similar demographics. From a strategic viewpoint, Harley makes a good stalking horse for GM in terms of market behavior.


Dominic Sorresso is online now  
Old 01-29-2019, 11:21 AM
  #2  
Kenny94945
CF Senior Member
 
Kenny94945's Avatar
 
Member Since: Oct 2000
Location: Sausalito CA
Posts: 4,501
Thanked 181 Times in 165 Posts
Default

Interesting topic.
I could concur GM & HD demographics are similar.

FWIW as a current example look at HD's failure with their electric bike "Livewire" roll out.
Motorcycle vs bike, HD could be consider a leisure vehicle where a Vette could be a daily driver.

Interesting, what can they learn from one another and on topic, with the C8 rollout?
Kenny94945 is online now  
Old 01-29-2019, 12:38 PM
  #3  
Dominic Sorresso
CF Senior Member
Thread Starter
 
Dominic Sorresso's Avatar
 
Member Since: Sep 2000
Location: Bartlett IL
Posts: 5,086
Thanked 113 Times in 91 Posts
Default

Kenny,

I think Tadge, when stating that they have probably wrung out as much as they could from the FE platform, may have been speaking as much in terms of market position and strategy as he was from an engineering POV. No doubt the HD is much more of a toy than the Corvette, but it would be interesting to see how much the two segments actually intersect, IOW, cross sales. HD was riding high for quite a few years capitalizing on the aging of the boomers when the boomers were becoming empty nesters and so disposable income became more available. HD profitted from that but may have sat on their laurels a bit much. But now, HDs segment is spending their money on medications and mobility therefore becoming an issue. Heavy bikes too.
They have not successfully broadened their reach and continued investing in the traditional HD culture. The V-rod was not successful and they seemed to retrench from that. Now they may be “running out of runway”.
I think Corvette has more alternative strategies they could implement which Is why I believe we’ll see a expansion of the Corvette brand into the sport SUV arena. That gives the more traditional Corvette buyer the opportunity to continue on w the Corvette brand as the Cayenne, F-Pace, Stelvio have done for their respective segments. It will also keep unit costs down on powertrains so the “sports car” is not shouldering the economic burden on its own as it has been doing so far.

Last edited by Dominic Sorresso; 01-29-2019 at 12:40 PM.
Dominic Sorresso is online now  
Old 01-29-2019, 02:14 PM
  #4  
Walter Raulerson
CF Senior Member
 
Member Since: Nov 2017
Posts: 563
Thanked 60 Times in 47 Posts
Default

Yes they are similar used to be If you use them everyday you had to work on them everyday. No interest in HD for me.
Walter Raulerson is offline  
Old 01-29-2019, 02:21 PM
  #5  
Dominic Sorresso
CF Senior Member
Thread Starter
 
Dominic Sorresso's Avatar
 
Member Since: Sep 2000
Location: Bartlett IL
Posts: 5,086
Thanked 113 Times in 91 Posts
Default

Originally Posted by Walter Raulerson View Post
Yes they are similar used to be If you use them everyday you had to work on them everyday. No interest in HD for me.
Not a fan either. Somewhat anachronistic. I recently bought a bike, but it was Honda VFR Interceptor. Sport Touring.


Dominic Sorresso is online now  
Old 01-29-2019, 02:32 PM
  #6  
Zeek
CF Senior Member
Support Corvetteforum!
 
Zeek's Avatar
 
Member Since: Aug 2003
Location: on the beach.
Posts: 11,328
Thanked 44 Times in 17 Posts
St. Jude Donor '07, '11-'12-'13-'14-'15-'16-'17-'18-'19
Official Sponsor of the 60 Day VacatioNN
10,000 poster in the "thread" Part II

Default

Let the Harley bashing begin..... Say what you want, but I loved every one of my Harley's...
Zeek is offline  
Old 01-29-2019, 02:32 PM
  #7  
War Eagle ZO6
Loser Sr.
 
War Eagle ZO6's Avatar
 
Member Since: Jun 1999
Location: Forum LEADER Moderator Reject
Posts: 45,698
Thanked 105 Times in 20 Posts
St. Jude Donor '09-'10, '14, '16-'17
Default


Harley is for suckers and Corvettes are for poor people who canít afford Porsches.


War Eagle ZO6 is offline  
Old 01-29-2019, 02:39 PM
  #8  
Zeek
CF Senior Member
Support Corvetteforum!
 
Zeek's Avatar
 
Member Since: Aug 2003
Location: on the beach.
Posts: 11,328
Thanked 44 Times in 17 Posts
St. Jude Donor '07, '11-'12-'13-'14-'15-'16-'17-'18-'19
Official Sponsor of the 60 Day VacatioNN
10,000 poster in the "thread" Part II

Default

Originally Posted by War Eagle ZO6 View Post

Harley is for suckers and Corvettes are for poor people who canít afford Porsches.


Damn....I hate being a poor sucker...
Zeek is offline  
Old 01-29-2019, 02:41 PM
  #9  
boraxman
CF Senior Member
 
Member Since: Feb 2010
Location: Canyon Country, California
Posts: 10,965
Thanked 109 Times in 96 Posts
Default

Originally Posted by War Eagle ZO6 View Post

Harley is for suckers and Corvettes are for poor people who canít afford Porsches.


boraxman is offline  
Old 01-29-2019, 02:44 PM
  #10  
roadbike56
CF Senior Member
Support Corvetteforum!
 
roadbike56's Avatar
 
Member Since: Oct 2011
Location: Holly Springs NC
Posts: 6,112
Thanked 678 Times in 519 Posts
St. Jude Donor '16-'17
Default

Originally Posted by War Eagle ZO6 View Post

Harley is for suckers and Corvettes are for poor people who canít afford Porsches.


Yup, next week I'm applying for food stamps. I'll use your post as a reference.
roadbike56 is offline  
Old 01-29-2019, 03:09 PM
  #11  
Dominic Sorresso
CF Senior Member
Thread Starter
 
Dominic Sorresso's Avatar
 
Member Since: Sep 2000
Location: Bartlett IL
Posts: 5,086
Thanked 113 Times in 91 Posts
Default

Never meant to be a Harley bashing thread. Just looking to present the market outlook for a similarly beloved product like the Corvette. Are lessons there to be learned?
I also gave viewpoint/opinion regarding my preferences for bikes.

Last edited by Dominic Sorresso; 01-29-2019 at 03:12 PM.
Dominic Sorresso is online now  
Old 01-29-2019, 04:02 PM
  #12  
Klondike
CF Senior Member
 
Klondike's Avatar
 
Member Since: Feb 2006
Location: San Antonio Texas
Posts: 10,307
Thanked 93 Times in 77 Posts
Default

When I look at a HD, all I see is the same Motorcycle with either more or less stuff added or subtracted and they have a different model name for each addition or subtraction of accessories. With saddle bags or without, leather or fiberglass. Fat gas tank or slimmer one, but still pretty much the same core motorcycle. Honda has multiple sizes and engine configurations and if you put two of them side by side, you wouldn't think they were related at all. They really are completely different. GM got in the same HD kind of rut with OLDSMOBILE. It got to be just a re-badged Buick / high end Chevy or lower end Cadillac. Why buy the same car with a different name? It eventually killed off an old motoring icon that used to be an innovative brand leader, by offering something different than it's corporate stablemates.
On the other hand, why would I want to buy a Corvette SUV when I can probably buy the same thing branded as a GMC or a Cadillac? Just because the first letter in SUV stands for SPORT doesn't mean the same thing to me as a sporty car. If I want a sporty car, I would look at Corvette. If I want a sporty SUV, then I'd look at GMC, Cadillac or maybe Chevy. Different divisions of the same corporation (GM) making the same product, just to get a piece of the market, spreads the possibilities of success pretty thin.
Klondike is offline  
Old 01-29-2019, 04:12 PM
  #13  
RollaMo-LT4
CF Senior Member
 
RollaMo-LT4's Avatar
 
Member Since: Oct 2005
Location: Rolla Missouri
Posts: 10,712
Thanked 73 Times in 68 Posts
St. Jude Donor '10-'11-'12-'13-'14-'15-'16-'17
Default

Originally Posted by Zeek View Post
Let the Harley bashing begin..... Say what you want, but I loved every one of my Harley's...

Nice Wide Glide

My previous Fat Bob and Street Glide, along with my current Ultra Limited






RollaMo-LT4 is offline  
Old 01-29-2019, 04:16 PM
  #14  
BLZNSDL
CF Senior Member
Support Corvetteforum!
 
Member Since: Mar 2005
Location: Florida
Posts: 32,439
Thanks: 0
Thanked 5 Times in 5 Posts
St. Jude Donor '08-'09-'10-'11-'12-'13-'14-'15-'16-'17

Default

merging rolex with bud light makes as much sense
BLZNSDL is offline  
Old 01-29-2019, 04:25 PM
  #15  
HooosierDaddy
CF Senior Member
 
HooosierDaddy's Avatar
 
Member Since: Jul 2018
Location: Fort Wayne, IN
Posts: 1,073
Thanked 72 Times in 52 Posts
Default

Originally Posted by Dominic Sorresso View Post
Not a fan either. Somewhat anachronistic. I recently bought a bike, but it was Honda VFR Interceptor. Sport Touring.
I agree!


HooosierDaddy is offline  
Old 01-29-2019, 04:47 PM
  #16  
Skid Row Joe
CF Senior Member
 
Skid Row Joe's Avatar
 
Member Since: Sep 2010
Location: Dallas, Texas - Make America Great Again!
Posts: 13,870
Thanked 999 Times in 793 Posts
Default

Harley Davidson has similar demographics for different reasons. Both HD and GM, are known for slipping financially.
Skid Row Joe is offline  
Old 01-29-2019, 04:52 PM
  #17  
IronV
CF Senior Member
 
IronV's Avatar
 
Member Since: Feb 2018
Location: San Francisco Bay Area CALIFORNIA
Posts: 564
Thanked 236 Times in 154 Posts
Default HD's "Failure" with LiveWire Electric bike rollout hasn't happened

Originally Posted by Kenny94945 View Post
Interesting topic.
I could concur GM & HD demographics are similar.

FWIW as a current example look at HD's failure with their electric bike "Livewire" roll out.
Motorcycle vs bike, HD could be consider a leisure vehicle where a Vette could be a daily driver.

Interesting, what can they learn from one another and on topic, with the C8 rollout?
Huh? What did I miss. The Livewire hasn't been rolled out yet.
IronV is offline  
Old 01-29-2019, 05:26 PM
  #18  
LarsAtTheBeach
CF Senior Member
 
LarsAtTheBeach's Avatar
 
Member Since: Jan 2005
Posts: 44,218
Thanked 29 Times in 10 Posts
St. Jude Donor '08-'09-'10
Default

Originally Posted by Zeek View Post
Let the Harley bashing begin..... Say what you want, but I loved every one of my Harley's...
I had more fun on my Harley than my corvette
LarsAtTheBeach is offline  
Old 01-29-2019, 05:28 PM
  #19  
LarsAtTheBeach
CF Senior Member
 
LarsAtTheBeach's Avatar
 
Member Since: Jan 2005
Posts: 44,218
Thanked 29 Times in 10 Posts
St. Jude Donor '08-'09-'10
Default

Originally Posted by War Eagle ZO6 View Post

Harley is for suckers and Corvettes are for poor people who canít afford Porsches.


And GMC trucks are for people who want to pay more for a chevy truck with a different name.
LarsAtTheBeach is offline  
Old 01-29-2019, 05:36 PM
  #20  
Lee C
CF Senior Member
 
Lee C's Avatar
 
Member Since: Apr 1999
Location: Central Ontario
Posts: 28,258
Thanked 61 Times in 36 Posts
Default

Originally Posted by War Eagle ZO6 View Post

Harley is for suckers and Corvettes are for poor people who canít afford Porsches.


Lee C is offline  

Thread Tools
Search this Thread
Quick Reply: GM reading Harley Davidson tea leaves?


Sponsored Ads
Vendor Directory

Contact Us - About Us - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service

© 2019 MH Sub I, LLC dba Internet Brands

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
 
  • Ask a Question
    Get answers from community experts
Question Title:
Description:
Your question will be posted in: