Mcrider

https://www.motor1.com/news/261613/f...rofit-per-car/Ferrari at the top, Bentley and Tesla at the bottom.

In recent years, mainstream automakers have been looking for ways to improve their efficiency in terms of profitability. Nissan, for example, might slash up to 20 percent of its production in North America, while Ford is planning “fairly big” changes for the European and South American markets. Apparently, as a new study reveals, large production numbers and high profitability doesn’t go hand in hand.

The study, conducted by Duisburg (Germany) economics professor Ferdinand Dudenhoffer, reveals that Ferrari has been the most profitable brand in the automotive industry for the first six months of the year. The Italian supercar maker has an operating profit of €69,000, or approximately $80,000 at the current exchange rates, per every brand new car sold. On the other side of the spectrum, Jaguar Land Rovernetted just €800 ($927) per car.

Taking a look at the German premium brands, the study shows that Porsche is nearly twice as profitable as rivals from Mercedes-Benz, BMW, and Audi. The Stuttgart-based sports car and SUV maker has an operating profit of roughly €17,000 ($19,715) per vehicle sold versus about €9,000 ($10,500) for the premium trio. Dudenhoffer’s study also reveals that each new Maserati sold brings about €5,000 ($5,800) to the company’s bank accounts, while Volvo’s profitability is slightly lower.

Interestingly, Bentley is currently generating losses of about €17,000 ($19,715) with each new car sold, but the reason for that, according to a spokesman for the company, is that the automaker is investing heavily into electric car technologies. The situation is similar with Tesla, which loses about €11,000 ($12,757) with each new car sold. Companies like Rolls-Royce and Lamborghini are keeping their financial results closed for the public and are not included in the survey.

A quick look at the survey’s results shows the leaders, Ferrari and Porsche, haven’t changed since last year. In March 2017, Bloomberg reported that Ferrari has a net of almost $90,000 per vehicle, while Porsche nets almost $17,000.

FAUEE

And just think how much money they make on all the tacky Ferrari branded clothing and accessories that are mandatory once you own one!

Seriously though, they make more on licensing than they do on their cars!

Bentley investing inelectrics doesn't make much sense at first, but I suppose it does allow for a quieter ride to be chauffeured around in.

Velocity_Vette

While it's not referenced in the study I believe that having read a similar study a few years back merchandising is actually taken into account for the profit margin. Ferrari's brand image is utterly astronomical. We like to think that the big US auto brands are relatively large and there's obviously no shortage of Chevy and Ford products sold but world-wide Ferrari has a very strong brand image. I'd argue even the Corvette brand image is nowhere near comparable. Regardless of any other hyper-luxury marques or similarly produced exotics Ferrari remains on the top of the echelon which just pushes that brand identify even further; they're effectively the Super Mario of cars.

As a big F1 fan I do have a lot of Ferrari memorabilia and a few pieces of clothing but I absolutely refuse to pay the initial price for what some of that stuff carries. A Puma F1 team shirt with printed Ferrari logos and sponsors should not cost +$120, yet they sell an incredible amount of official team gear every season.