Author: Rick Tavel

Corvette History through Ads: The Return of the Legendary Z06


In 2001, General Motors took a major step by introducing a Corvette long awaited by performance enthusiasts and christened it with the almost sacred moniker – Z06. The name had not been officially used on a Corvette since 1963 when only 199 of the specially equipped Corvettes were offered, the first ones promised to successful […] More »

  Comments | By - November 27, 2013

Corvette History Through Ads: Dave Hill’s C5 Ads

Corvette in the fall620x260

Following the thirteen year run of the C4, the public anxiously anticipated the new fifth generation Corvette. And GM was well aware that due to the vastly improved, entirely redesigned C5 they needed to use some print advertising, which they had not used in over a year, to promote the changes the newest generation of […] More »

  Comments | By - November 20, 2013

Corvette History through Ads: The Last C4


This C4 advertisement is one of the last, but the focus of this article is to examine both the C4’s contributions and the building of the very last C4 at the Bowling Green Assembly Plant on June 20, 1996. Though technically the videos are not advertisements, Harlan Charles, the Corvette’s Product Manager, summarizes all the […] More »

  Comments | By - November 6, 2013

Corvette History through Ads: Not Your Average Dream

31-1995 averagedream_620x260

Though print advertising for the Corvette had tapered to a trickle in the early 1990’s and for the most part died with the onset of GM’s financial struggles, the few ads that did make it to print were considered some of the best. And those ads usually had a lot to talk about since they […] More »

  Comments | By - October 30, 2013

Corvette History through Ads: Where Did All the Corvette Ads Go?

30-1990 Olds Trofeo Ad620x260

No, the images are not a mistake! Each week for over a half year you have grown accustomed to seeing a Corvette advertisement as the opening to this series of articles detailing the history of the Corvette through advertising. And it is no error that in order to grasp this important part of the Corvette’s […] More »

  Comments | By - October 23, 2013

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