Author: Rick Tavel

Corvette History Through Ads: Dave Hill’s C5 Ads

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Following the thirteen year run of the C4, the public anxiously anticipated the new fifth generation Corvette. And GM was well aware that due to the vastly improved, entirely redesigned C5 they needed to use some print advertising, which they had not used in over a year, to promote the changes the newest generation of […] More »

  Comments | By - November 20, 2013

Corvette History through Ads: The Last C4

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This C4 advertisement is one of the last, but the focus of this article is to examine both the C4’s contributions and the building of the very last C4 at the Bowling Green Assembly Plant on June 20, 1996. Though technically the videos are not advertisements, Harlan Charles, the Corvette’s Product Manager, summarizes all the […] More »

  Comments | By - November 6, 2013

Corvette History through Ads: Not Your Average Dream

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Though print advertising for the Corvette had tapered to a trickle in the early 1990’s and for the most part died with the onset of GM’s financial struggles, the few ads that did make it to print were considered some of the best. And those ads usually had a lot to talk about since they […] More »

  Comments | By - October 30, 2013

Corvette History through Ads: Where Did All the Corvette Ads Go?

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No, the images are not a mistake! Each week for over a half year you have grown accustomed to seeing a Corvette advertisement as the opening to this series of articles detailing the history of the Corvette through advertising. And it is no error that in order to grasp this important part of the Corvette’s […] More »

  Comments | By - October 23, 2013

Corvette History through Ads: 1990 ZR1 Reestablishes Corvette’s Performance Foundation

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The development and production of the ZR1 were far more significant to the Corvette than you’d expect from just another new trim level and its implications were vitally important to the future survival of the Corvette. When the fourth generation Corvette was unveiled the very definition of a “performance” car was being challenged in light […] More »

  Comments | By - October 16, 2013

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