It was the most popular discussion on the forum yesterday, and it remains the most popular today, but the topic is quite alarming and unpopular: Chevrolet is upping the price on the 2014-model-year C7 Corvette Stingray.
The starting prices for standard C7 Corvettes are moving up to $53,000 and $58,000 on the coupe and convertible, respectively. That’s a $2,000 increase. If you want the Z51 Performance Package, you’ll now have to cough up $4,000 … that’s a $1,200 increase from the original option cost of $2,800.
The new pricing went into effect Monday, March 3, and according to CorvetteBlogger, “dealers were notified this morning via an internal communications memo.”
Why the higher prices? Demand. Chevy says demand for the Stingray has exceeded the automaker’s expectations; as a result, Chevy is meeting high demand with higher prices.
For those of you who have a C7 on order, rest assured, your original pricing is locked in. Also, the price increase only applies to Corvettes built after March 3, so if you’ve been considering purchasing a Corvette, and you’ve found one you like sitting on your preferred dealer’s showroom floor, you’d better act fast.