Tag: adwatch

Chevrolet Will Target Porsche in C7 Advertising

When you’ve got a winner, you take on all comers. That’s the strategy Corvette and its ad agency are taking as the all-new 2014 Corvette Stingray hits the showroom floor in the third quarter of this year. And guess who the Stingray will be taking direct aim at? “Our No. 1 [target] will be Porsche,”

  Comments | By - May 9, 2013

The New 2013 427 Convertible Corvette is Now Live on Corvette.com

We always like to mention when the latest Corvette model goes live on Chevrolet’s website and according to our friend CorvetteConti.com, General Motors flipped the switch on Corvette.com late last month to showcase the 2013 models which include the new 427 Convertible as well as the equally awesome 60th Anniversary package. In the past, GM

  Comments | By - July 13, 2012