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The term "Brass Hat" has always meant that the car was ordered by an upper management employee, as far as I can remember. I come from a GM town though. Pretty normal term around Anderson, IN. Home of Delco Remy and Guide Division.
Documentation would be needed to determine if you had one though, not that it would always make it worth more money. Maybe a car like Zora, Harley Earl, Ed Cole or Bunkie Knudsen had the Styling Dept "create" that was different than what the normal guy would order.
Last edited by Vette Daddy; Dec 2, 2009 at 06:21 PM.
The term "Brass Hat" has always meant that the car was ordered by an upper management employee, as far as I can remember. I come from a GM town though. Pretty normal term around Anderson, IN. Home of Delco Remy and Guide Division.
Documentation would be needed to determine if you had one though, not that it would always make it worth more money. Maybe a car like Zora, Harley Earl, Ed Cole or Bunkie Knudsen had the Styling Dept "create" that was different than what the normal guy would order.
So, this would be like a custom built styling or power train specialty car for a high muckity muck in the system?
2020 Corvette of the Year Finalist (appearance mods)
C1 of Year Finalist (appearance mods) 2019
I know a guy who worked the line along with all his buddies for Ford in 69. He ordered a plain mustang fastback, and it rolled out with every option in the book, Mach 1 trim, optional drivetrain, everything. He's still got it, bright red with a shaker hood. Guess you'd call it a mistake!
I know a guy who worked the line along with all his buddies for Ford in 69. He ordered a plain mustang fastback, and it rolled out with every option in the book, Mach 1 trim, optional drivetrain, everything. He's still got it, bright red with a shaker hood. Guess you'd call it a mistake!
That used to be common. Today it's a little harder to do as the scheduling software tells the scales that the car goes over, before it leaves company property, exactly what that car should weigh with the spec'd option content. It will signal an alarm (like when you shoplift and try to get out the door without paying).
Also, upgrading features in the event of stock shortages used to be common also. Not so much anymore as "truth in advertising" laws killed much of this. Ya' gotta' build what you advertise.
Noland Adams explains COPO pretty well at the end of Vol. 2 in the addenda section.
quote:
"COPO's were written to cover all types of special yet factory built Chevrolets. For example there were special paint jobs for GM VIP's and their friends. And special accessories became almost routine. By the time the 63 Corvettes were produced COPO's were becoming increasingly limited."
So I guess a Brass Hat (exec. car) didn't always have to be a COPO. And since some COPO's were available to the public they weren't always brass hat cars...and vice versa like Yogi would say.
A "COPO" vette could be anything that would not be the norm.
Like a red interior with a blue (or green) paint. All of the "Shriner" cars were "COPO" cars.
A "brass hat" was ordered by an executive of GM (or Chevrolet) usually a high horsepower car (at least the ones that bring big money) or the 63 with A/C that the A/C was put on months after it was built.
The yellow ZL-1 was ordered by the plant manager (a good example of a "brass hat" car).
The yellow ZL-1 was ordered by the plant manager (a good example of a "brass hat" car).
Actually, the yellow ZL-1 was ordered by George Heberling, the Resident Engineer from Chevrolet Engineering at St. Louis, as his company car.
"Brass Hat" cars have had many meanings over the years - from regular cars ordered for company service (many of us got a company car every 3000 miles in those days, which was either sold to an employee or wholesaled to a dealer at 3000 miles), to S.O. (Shop Order) cars that were modified at Styling for senior-level executives.
As I worked for a Chevrolet dealership in the mid-'80's the term "Brass Hat" applied to nothing more than salesperson's demos that were taken out of service. They may have been advertised as "driven by the dealership's owner" or "owner's wife" as that was supposed to add some cache to the vehicle. And that seemed to make a difference to some buyers. Like the owner's wife was really particular and cautious withe the free car that she received each year......
Like the owner's wife was really particular and cautious withe the free car that she received each year......
Ray
Ray is not kidding. I was looking into buying a new Caprice wagon in 79 at Lakeland chevy dealer when the salesman offered me a 78 wagon that had been driven by the dealer's wife. They wanted near list for it because of it's provenance! They were serious! I was escorted off the property after asking them what they were smoking. Bought what I wanted for cheaper in Tampa the same day.
Actually, the yellow ZL-1 was ordered by George Heberling, the Resident Engineer from Chevrolet Engineering at St. Louis, as his company car.
"Brass Hat" cars have had many meanings over the years - from regular cars ordered for company service (many of us got a company car every 3000 miles in those days, which was either sold to an employee or wholesaled to a dealer at 3000 miles), to S.O. (Shop Order) cars that were modified at Styling for senior-level executives.
John, Would you say that all S.O. cars had a special tag affixed to them with the S.O. information?
Thanks
Verne
Yes. Every S.O. car I've seen has an S.O. tag under the hood - some have more than one.
I thought so. I have records of a '61 Impala with one, which I think I shared with you years ago. I wonder what happened to the records that list the S.O. cars and the person they were built for??
I thought so. I have records of a '61 Impala with one, which I think I shared with you years ago. I wonder what happened to the records that list the S.O. cars and the person they were built for??
Probably the only remaining source for S.O. information is now at the National Corvette Museum; George Prentice (who was a designer at GM Styling for 40 years) had a lot of those records, and donated his files to the Museum a year or so ago.