How to licence Corvette name
Thread Starter
Le Mans Master
Joined: Jan 2004
Posts: 8,295
Likes: 30
From: one night in Bangkok you are never lonely
How to licence Corvette name
Does anyone know how to get a license to use the CORVETTE and STINGRAY names from GM?
I need to find out how to do this for my personalized heat shields. I see lots of products with the CORVETTE name on them but how did they get permission from GM????
I need to find out how to do this for my personalized heat shields. I see lots of products with the CORVETTE name on them but how did they get permission from GM????
Race Director
Joined: Sep 2004
Posts: 11,874
Likes: 263
From: Arlington Va Current ride 04 vert, previous vettes: 69 vert, 77 resto mod
you contact the GM legal dept...its probalby in detroit....or just make them and let them contact you....seriously though contact them first and them you have to pay some royalties or something like that
this will get you started
http://www.absolutebrand.com/RESEARC...icle&artid=117
http://www.gmfleet.com/gmfleetjsp/co.../index.jsp#top
this will get you started
http://www.absolutebrand.com/RESEARC...icle&artid=117
http://www.gmfleet.com/gmfleetjsp/co.../index.jsp#top
Last edited by bobs77vet; Apr 4, 2006 at 09:26 AM.
Race Director
Joined: Sep 2004
Posts: 11,874
Likes: 263
From: Arlington Va Current ride 04 vert, previous vettes: 69 vert, 77 resto mod
Thread Starter
Le Mans Master
Joined: Jan 2004
Posts: 8,295
Likes: 30
From: one night in Bangkok you are never lonely
Originally Posted by bobs77vet
Le Mans Master
Joined: Jun 2002
Posts: 8,339
Likes: 24
From: I can walk to MA
Sounds like they are too busy counting the money to chase after the small guys.
quote:
However in the 1980s, GM was spending $2 million to $3 million a year fighting trademark infringement cases, trying to rid the market of unauthorized Chevy baseball caps and Corvette T-shirts. That`s when it hit the company that it would be easier - and more profitable - for the automaker to meet the obvious market demand for those goods itself by licensing its brands to handpicked manufacturers. Today, GM has more than 1,200 licensing agreements generating annual revenues of $1.1 billion.
quote:
However in the 1980s, GM was spending $2 million to $3 million a year fighting trademark infringement cases, trying to rid the market of unauthorized Chevy baseball caps and Corvette T-shirts. That`s when it hit the company that it would be easier - and more profitable - for the automaker to meet the obvious market demand for those goods itself by licensing its brands to handpicked manufacturers. Today, GM has more than 1,200 licensing agreements generating annual revenues of $1.1 billion.
Race Director
Joined: Feb 2005
Posts: 16,100
Likes: 17
Originally Posted by Bangkok Dean
Does anyone know how to get a license to use the CORVETTE and STINGRAY names from GM?
I need to find out how to do this for my personalized heat shields. I see lots of products with the CORVETTE name on them but how did they get permission from GM????
I need to find out how to do this for my personalized heat shields. I see lots of products with the CORVETTE name on them but how did they get permission from GM????
Rich
Last edited by rihwoods; Apr 4, 2006 at 11:47 AM.
