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A lazy Friday morning, staring at my Corvette Generations poster on my cube wall - got me thinking about the origin and the evolution of the Corvette crossed-flags emblem over the years.
I won't re-type the whole article I found, but will link it below.
Interesting tid-bits:
- The crossed flags on the 1953 introduction were originally supposed to be a checkered flag on the right and an American flag on the left. They put the Kabosh on that, as it is (was?) illegal to use the American flag in a commercial product.
- They changed the left flag prior to the '53 launch, to the one we know today with the Chevy bowtie and the Fleur-de-lis symbol.
- The Fleur-de-lis is a French flower (lily) symbol that denotes peace and purity.
- Chevy had wanted to use a family crest from Louis Chevrolet's heritage to proudly display on the badge, but they were not able to find one, so they used the Fleur-de-lis as a known French symbol,
Thanks for sharing! I have never given any thought to the origins of the Chevrolet name but now your mention of Louis Chevrolet has piqued my interest.
Corvette Emblem History
