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I saw this question posted in the C4 section and they referred the poster to ask the question here. I haven't seen the ? posted here so I thought I'd ask myself. Why did they stop using the Stingray/Sting Ray name?
Sting Ray stopped with the '67 models. The '68s did not have "Stingray" badging. GM brought it back as one word for the '69 models. I have never seen any authoriative documentation as to why the name was discontinued, but I have to admit the car doesn't need any other name. Everyone knows what you mean and what you're talking about when you say "Corvette."
:)
I suppose in some sense you could say both the Sting Ray and Stingray badges were meaningless applications so why bother to have it? In another sense, the factories are always looking for ways to save a few cents on manufacturing of components, so I guess you could say that they found a way to save a few bucks per car. But then again, why would they put the flags on the thing after only a year of bare side? I suppose it may be one of those things that will only come to you on your death bed when you have full enlightenment. :)
Why did they stop using the Stingray/Sting Ray name?
GM Design Chief Bill Mitchell had a thing for marine life... He was responsible for car names like "Sting Ray," "Mako Shark," etc. My guess is that GM upper management's natural lack of imagination, coupled with Mitchell's retirement in 1977 had something to do with dropping the name.
"Frank Lloyd Wright did not go around ringing doorbells asking people what kind of houses they wanted. There is not one good-looking car I designed that market research had anything to do with." - Bill Mitchell
The factory wanted to change the new car so that it could be identified as new at the time. Emblems are an inexpensive way to do that.
In 63, the new body & chassis was called a Sting Ray. When the body was redone in 68 at first called Sting Ray & then used Stingray. Emblems are for identification & some can not identify w/o the emblem. Seems some place far more importance on emblems than the factory ever did. The factory wanted to change the new car so that it could be identified as new at the time.
Chassis is essentially same from 63-77, body is essentially same 68-77 & interior is essentially same from 68-77.
Major changes in 78 w/ new rear glass & interior. Rear glass was similar to 63-67 so they could have easily kept Stingray. CORVETTE says it all anyway.
...the car doesn't need any other name. Everyone knows what you mean and what you're talking about when you say "Corvette."
:)
Emblems are for identification & some can not identify w/o the emblem
I knew a guy in the Air Force that was telling me about his friend's ZR-1. He asked me what my vette "was" and I told him it's a Corvette. "Yeah, but what is it called?" "uh, Corvette". He didn't get it, thought it should have another name too. Granted, the ZR-1 is a lot more than just a badge, it's just the idea that he thought my vette should also have some other designation.
There truly are some people who don't understand.
Of course, there are also people like an old neighbor of mine. The guy was in his mid eighties and when he saw the vette, he commented that I sure had one fancy car. He was walking behind it and just as he asked what it was, he saw the name on the back. "Wow, a Corvette, that sure is a great car." Put a smile on my face.
Since we're talking Stingray. You wouldn't believe how many times I have mentioned the Corvette, and had someone say, "my uncle (or whoever) had a corvette, a 74, and it was rare, it was a real Stingray. That car would be nice to have nowadays, but they're hard to find anymore". :rolleyes:
And one more thing, since I'm rambling on about things that bug me. If I hear one more person tell me they have a 454 LT-1 that came out of a Corvette, I'm gonna :U !!!