C4's & Computers !!
At a recent computer expo (Comdex), Bill Gates reportedly compared the computer industry with the auto industry and stated, " If GM had kept up with technology like the computer industry has, we would all be driving $ 25.00 cars that got 1000 mpg."
In response to Bill's comments, General Motors issued a press release stating: If GM had developed technology like Microsoft, we would all be driving cars with the following characteristics:
1: For no reason whatsoever, your car would crash twice a day.
2: Every time they repainted the lines on the road, you would have to buy a new car.
3: Occasionally your car would die on the freeway for no reason. You would have to pull over to the side of the road, close all the windows, shut off the car, restart it and reopen the windows before you could continue. For some reason you would simply accept this.
4: Occasionally, executing a maneuver such as a left turn would cause your car to shut down and refuse to restart, in which case you would have to reinstall the engine.
5: Only one person at a time could use the car, unless you bought " Car NT", but then you would have to buy more seats and that would force everyone to have the same size butt.
6: Macintosh would make a car that was powered by the sun, was reliable, run five times as fast, and is twice as easy to drive but it would only run on five percent of the roads.
7: The oil, coolant and alternator warning lights would all be replaced by a single "general protection fault" indicator.
8: The airbag system would ask "are you sure?" before deploying.
9: Occasionally, for no reason whatsoever, your car would lock you out and refuse to let you in untill you simultaneously lifted the dooor handle, turned the key and grabbed hold of the antenna.
10: GM would require all car buyers to also purchase a deluxe set of Raqnd-McNally road maps (now a GM subsidiary), even though they neither need nor want them. Attempting to delete this option would immediately cause the cars performance to diminish by 50 percent or more. Moreover, GM would become the target for investigation by the Justice Department.
11: Everytime GM introduced a new car, car buyers would have to learn to drive all over because none of the controls would operate in the same manner as the old car.
12: You would have to press the "START" button to turn the engine off.
BMW had a marketing campaign with road side posters with the following message:
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