When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.
It has been discussed a few times in the Car Care section. Honestly, it is just a synthetic spray sealant like any other. However, they charge 4 times more than the price of similar products from well-known and established brand name detailing product companies. They just heavily market their single product to the masses on social media. Their main demographic is the "car owner who doesn't know much about car care products who is browsing Facebook" group. Product reviews that are not favorable are usually deleted from their Facebook posts. If you read any of the detailing forums, though, most people agree that F11 does not last very long, nor does it perform better than other popular and cheaper products. Just hype.
For the price of just one 16oz bottle of these Facebook-born snake oil products, you can literally buy a GALLON of high-quality spray sealant from the big brands. I highly recommend P&S "Bead Maker", Nanoskin "Nano Shock", Meguiar's "D156 Xpress Spray Wax" and Sonax "Brilliant Shine Detailer".