GM Pressured; Pulls C6 Ad
Especially when he's airborne and passes the little girl airborne! Yes, let's baby-proof the whole country so no one has to take responsibilty for themselves or their children.
I guess this is true that is why in a Barbie commercial it says Barbie does not move on her own.
It is a sad sad day for America. people need to take responcibility for them selfs and get some brains,
Just my 0.02
Too many people out there that have a total void between their ears!!!
The Best of Corvette for Corvette Enthusiasts
Jim Kay
Why must others always decide how and when I should protect myself from myself? Done quite well so far using common sense. I say, let Darwins natural selection process rule. OK, I'm done now.
Cheers!
The answer is proper parenting, teaching safe driving and respect for the vehicle.
My sixteen year old drove a 71 454 LS7 to high school for two years without an accident, scratch or ticket. (he helped restore the car and respected what it could do)
(four down arrows) Chevrolet, Campbell-Ewald. After viewing the new spot for the '05 Corvette enough times to be able to do a second-by-second story board, it's apparent that the hoary formula for Guaranteed Car Commercial Success 101 was adhered to by the letter by Chevrolet and their ad agency, Campbell-Ewald. That long-obsolete formula goes something like this: 1. Hire a allegedly talented big-name director, in this case Guy Ritchie, aka Madonna's husband. 2. Pay for an instantly recognizable music track by a monster rock band, in this case, "Jumpin' Jack Flash'" by none other than the Rolling Stones. 3. Show the car doing all sorts of stunts with a de riguer series of smoking burnouts, donuts, snap-spins and cartoonish jumps, and 4. hire a "voice of God" announcer for that extra touch of self-importance. Dubbed "A Boy's Dream" and tagged with the ponderous themeline "Official Car of Your Dreams" - this fantasy spot for the new Corvette may have seemed like a good idea at the time, but it certainly leaves a lot to be desired as a compelling piece of advertising. A new Corvette only comes along once in a while, and this sixth-generation Corvette - the most sophisticated, capable and fastest Corvette ever built - certainly deserved better than what Chevrolet and its agency came up with in this big-buck, showdog spot. They started off on the wrong foot when they went to the well one too many times with the "boy and his dream" idea. The last time it was executed with any style and taste was way back in 1986 - as part of the "Heartbeat of America" campaign. This time, in trying to do a spot in conjunction with the "American Revolution" campaign, Chevrolet and its agency came up decidedly short - and did a disservice to one of the great nameplates in the automotive world in the process. Chevrolet and its agency had a golden opportunity to do a spot that captured the technical brilliance of the new Corvette - and still do it in a way that was emotionally involving. They had a chance to make a defining statement about the Corvette and its place in the pantheon of the world's finest sports cars, but instead they delivered a spot that is underwhelming at best and bordering on being flat-out insulting in its flippant, "Dukes of Hazard meets Harry Potter" style. Part of the problem is that no one involved actually understands what the Corvette is and what it means in the greater scheme of things. Oh, they'll talk a good game and vehemently argue that they do, but we know better. And to top things off, we understand Chevrolet is going to use the Corvette and the SSR as halo vehicles to sell the rest of their vehicles. A good strategy on paper at least, but judging how they botched the Corvette spot, we're not optimistic that the executions will measure up. Too bad.
and on GM pulling the add:
(four down arrows) Consumers Union, Public Citizen, Center for Auto Safety, Consumer Federation of America and Advocates for Highway and Auto Safety. As much as we didn't like the Corvette commercial for the reasons stated above, the fact that GM is pulling the commercial because of protests by seven safety groups is absolutely ridiculous. The groups complained that it was "the most dangerous" spot they have seen in recent years, according to a Reuters report. The groups, part of the virulent anti-car, anti-Detroit intelligentsia, sent a joint letter to GM chairman and CEO Rick Wagoner, decrying that the ad "...is certainly among the most dangerous, anti-safety messages to be aired on national television in recent years." The letter also said that "It is doubtful that General Motors would condone the beer industry showing a 'dream sequence' of 10-year-old children having an after-school 'kegger.'" We thought the commercial lacked substance and a creative idea befitting the stature of the Corvette, but it's also clearly a fantasy. The fact that these vermin - who hide behind the premise of protecting all of us for our own good and who actively promote the concept of "no accountability," suggesting that ultimately, no driver is responsible for his or her actions when behind the wheel, but instead that the automakers are always to blame - would crawl out of the woodwork and force GM to pull the spot is unconscionable. GM should pull the spot because it fails to do the car justice - not because of the bleatings of a bunch of crackpot safety groups, who conveniently hide behind the notion of "the common good" but who do nothing to positively contribute to the debate.

And that's exactly what it was supposed to do. The ad was quite clever and symbolic, aimed at those older folks who always dreamed of owning a Vette as a kid, yet at the same time, also giving the car itself a more youthful image.People just take things too literally these days.
Last edited by Y2Kvert4me; Aug 25, 2004 at 04:29 PM.





















Get a life!
Go hug a tree before I mow it down with my ATV.



