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Well, since there are so many HP Tuners guys here, I thought that I'd pop in and give EfiLive a shout out. Anytime I've had a question concerning EfiLive, I'd post it on their forum and within less than a day, I'd have answers. They're Good peeps and don't mind helping a newbie (I'm one too, so don't worry too much about learning it). You guys are right about there being a larger folowing for HP Tuners, but contrary to what you've been told, bigger isn't always better! Sometimes quality does outweigh quantity!
The nice thing about EfiLive is that you can download the actual program and try it out before buying it and get the feel for it. You just can't change anything before getting the cable.
I'm glad that I made the choice of EfiLive and have even been thinking about getting a Road Runner for mine.
Good Luck with your choice! Either one will get the job done, as long as you're willing to put the time in to learn the program!