Good Customer Relations?
Caveat Emptor!
________________________________________ ___
February 8, 2005
Maxie Price Chevrolet
3600 Highway 78
Loganville, GA 30052
Attention: Maxie Price Sr.
Dear Mr. Price,
I am writing to be sure that you personally are aware of problems that I have encountered and my dissatisfaction with the customer relations provided by your company. Sometimes well meaning people who work for you will try and “protect” you from adverse comments, thinking that this is what you want from them. My intention is to ensure that is not the case here.
I purchased a new 2005 Corvette coupe from your dealership through Monica Dean, my agreement with Monica was for a Manufacturer’s Suggested Retail Price (MSRP) deal. Deposit was tendered, the order placed, and on December 23, 2004 I took delivery.
My initial contact with Maxie Price Chevrolet was as a result of favorable feedback from the “Corvette Forum” and because you are a sponsoring dealer. When I initially contacted Monica, she advised, when I queried about price, that the very best she could do was MSRP. Repeated attempts to move her off that number were politely but firmly rebuffed. When I agreed to purchase the car I made one last attempt at a price reduction and was told that she didn’t believe that I would see them on sale by your organization for at least one year. I then pressed on and asked specifically if there would be any sale prices offered in the near future and her response was a very positive and emphatic NO!
To make a long story short, your agency put Corvette coupes in stock on sale beginning January 12 and offered a discount of $1500.00 to match that being offered by GM. That was almost exactly three weeks after I took delivery of mine. When I queried Monica, her response was that she had no idea that was going to happen and that you had ordered it done to reduce inventory.
An inventory check, which you post on Monica’s web site, before and after indicated to me that your inventory position was about the same on Jan 12 as it was on Dec 23. Had I known that would be happening, I would have waited and taken one of the cars on your lot, which would have then entitled me to a total of $3000.00 in rebates since I would have qualified for GM’s rebate as well. That additional rebate is a matter for me to take up with GM and I can understand that you may have had no knowledge of their impending rebate offer.
When my car was due to be delivered, I asked Monica what the final amount would be and she sent me a statement which included fees over and above MSRP totaling almost $500.00 for Doc Fees and Vehicle prep. When I inquired what these fees were for and complained about them, I was told that was part of my deal! I just could not imagine that after making a full MSRP sale that you would seek to enhance your profit even further with this questionable tactic.
Complaints lodged with first with Monica and then with Leah Korab, your Director of Customer relations have resulted in an offer to discount my next vehicle purchase from you for $1500.00 and that you are unwilling to give me the cash back on my Corvette. Unfortunately for reasons that I hope are now very clear to you, I will not be purchasing anything else from you for the foreseeable future, so the discount being offered is too little too late.
Ethics dictate that you should refund me the $1500.00 now because it was less than three weeks between the time I took delivery and the rebate was offered. If I bought anything from any local retailer that was put on sale less than one month later they would certainly offer me the same discount and some of them even offer an additional 10%.
Another, smaller matter concerns the day I picked my new car up, I had an appointment with Monica for 10am. My wife and I arrived at about 9:30 and were told that our vehicle was still out front waiting to be prepped. We went out and looked it over and it still had the shipping plastic and paperwork all over it. Monica apologized that the car wasn’t ready yet and explained that she had two deliveries that day one at 10 (ours) and one at 3. You guessed it, the 3 o’clock car was the one being prepped. They took our car in immediately and had it ready for us by about 10:30 or 11:00, which was very fast, but, left me wondering how much prep work had been done. Keep in mind that I was charged almost $300.00 for this service!
Mr. Price, what concerns me so much here is not primarily the money so much as the ethical issues that are raised. To be sure the money is important, as I have to work a long time to have $1500.00 of discretionary income, but the ethical issues I think cast a cloud over your whole organization. Surely you did not get to be as successful as you are by being cleverly deceitful, I strongly suspect that when you personally made a deal with someone that they could take it to the bank. Clearly that is not the case now and while probably no laws were broken it sure doesn’t leave one with a good feeling about who they are dealing with.
My intention is to complete the GM “Purchase and Delivery Satisfaction Survey” in a less than “completely satisfied” manner as I feel that I have exhausted all the avenues available to me from your place of business. I even tried to contact you directly, but you would not return my calls. This is the only recourse available at this time. I will also let the good folks on the Corvette Forum, as well as anyone else who asks, know of my problems with you and your people in the interests of their enlightenment.
I apologize for the length of this document but feel it important to give you all the information that I have available.
Thanks for listening.
I would like to command you for expressing your feelings after a deal. And I totally agree with the letter and the spirit of your correspondence.
I only know the Price dealership through the Forum. I have read a lot of compliments regarding this dealer and Monica. And I am sure those compliments were well deserved from satisfied customers.
Though I have read some concerns regardind Monica.
This is the beauty of this Forum: you compliment when you are "totally satisfied" and you express your concern when you are less satisfied.
Knowing what is going on, or rather what is at stake, with the GM Survey and the pressure put by the dealers on the buyers I do believe you are entitled to use the survey and specifically the Finances field.
You are right to make an issue of the ethics which is, in my opinion, one of the most important problem one has to deal with.
Now, I am curious to read Mr. Price answer, if any BTW.
I do not want to prejudge it but I am close to bet that it might be, well, ...........curious.
I hope you do enjoy your Corvette. Beyond your disappointment what remains is the ownership of a brillant car.
The Best of Corvette for Corvette Enthusiasts
I understand your point about the upcoming sales price not being disclosed to you by your salesperson. Maybe she did not know, maybe she did. Lot of times such decisions are taken on weekly basis. Statements that the C6 will not be discounted for a whole year..... you should know better than to believe them. You have access to the Net, you see what the competion is doing, you know that the rest will follow!
It would speak volumes of the dealership if they decide to refund you the $1500 because of marketing and PR reasons. Irregardless if they do or dont, do yourself a favor, take it out of your mind, go forward and enjoy your car!
the msrp price (1), the jan. rebate from GM (2) and the extra doc fees (3).
1) you made the deal at msrp. you don't REALLY expect a dealer to go back and discount it later, do you? seriously?
if so... for how long? for how much? when does it end? IMO... even *thinking* that the dealer would.. or should.. is ridiculous. sorry, my opinion.
2) as i understand it, dealers have NO "warning" from gm as to what/when/how much rebates or incentives will be offered until they're announced. so, GM's $1500 "customer loyalty" rebate from Jan that you missed by purchasing in December is a TOTAL non-issue.
3) finally, doc fees and prep fees are usually limited by law but up to that, are discretionary (and negotiable). if you didn't want to pay them you should've either a) negotiated them up front or b) walked away.
i REALLY hope this doesn't sound harsh, as it's not meant to be.. but you posted on a public open discussion forum and in doing so, ask for opinions by the simple act of doing so. honestly, my opinion is.. you're "wrong" on every count.
you've got a GREAT car... that 99% of the driving public would kill for. enjoy it!
Last edited by Mutley; Feb 11, 2005 at 04:12 PM.
They agreed to sell you a car and you agreed to buy it at a certain price. Nobody likes to find out that there was a sale right after they paid full price for something but it happens all the time with every imaginable consumer product and there is really nothing wrong with that.
The real question that needs to be answered is if a person can go back and dispute the price they paid for something, how long should that period run in the absence of a clear policy agreed to by both parties? Is 3 weeks the cutoff like in your case? If someone came back at day 22, are they SOL? I know that may sound harsh, but there is no answer that will satisfy everyone and the dealer needs to have a policy that is standard. In the absence of a price guarantee or price match timeframe, the price you pay is the price you pay at the time you pay it.
Don't be pissed at the dealer. You paid it and they didn't hold a gun to your head to write the check. You did, however, receive a worldclass automobile in the process. I imagine you were totally happy with your purchase until you saw the prices fall.
You bought a car, not a business transaction. Enjoy it and drive it. Some of us are still waiting for our cars to be delivered, and in my case, expect to pay MSRP even today since we placed the order several months ago.
Hope your day is going well.
antoniopaolo














